Loylogic

The Track of Success

  • Dec 062017

    Your loyalty blind spot? It’s your employees

    Loylogic

    Employee loyalty. What does that even mean? I’ve given my all to companies before but they seemed to show no loyalty to me. The only way the company tried to engage employees was through a ‘carrot and stick’ bonus scheme and a Christmas party. Plus I got looked over for ‘promised’ promotion, then uninvited from the Christmas party once I handed in my notice after 5 years dedicated, successful service. When the squeeze is on, the only thing that gets squeezed is the people.

  • Dec 052017

    Make your loyalty points work with bitcoin

    Bitcoin

    For Loylogic innovation is key and one of our core values deeply imbedded in our DNA. We are constantly observing new trends and challenge the status quo to come up with new and unprecedented redemption features for the loyalty industry. This is what led us to our newest revelation: Bitcoin as a loyalty redemption feature and points investment option. With this feature Loylogic has been shortlisted as a finalist for the Mega Award 2017 in “Excellence in Loyalty”.

    When cryptocurrencies first made an appearance, they were so far ahead of their time that most people had difficulties to really grasp the concept.  Now, nearly ten years after bitcoin was first introduced, more and more of us are realising its potential, particularly as an investment vehicle, where bitcoin has almost become the digital equivalent of gold.  Whilst many are wishing they had invested earlier, it is not too late to explore the opportunity, and with Loylogic’s latest innovation one can do just that even with their points and miles. 

  • Nov 302017

    Loyalty is a two way street

     Christmas couple

    topbonus, with more than 4.3 million members being one of the largest loyalty programs in Europe, has always placed the interest of their members at the core of their business thinking. Program rewards and benefits were designed to make their members travel experience smoother and to additionally provide their loyal customers with more benefits “on the ground”. 
    In this spirit, topbonus decided together with their partner Loylogic to create the new topbonus loyalty Pop Up Shop in September this year. The topbonus Pop-up Shop is the program’s ‘Thank you’ to their loyal members showing its persisting gratitude after the suspension of airberlin’s flight service. With this particular concept, the trending idea of pop-up shops is first brought to the loyalty industry by Loylogic and showing great success and adoption among users.

  • Aug 222017
    Loylogic Logo

    Loylogic and Coinify Partner to Offer First-Ever Loyalty Currency Conversion into a Cryptocurrency

    Zurich and Copenhagen
    23 August 2017

    Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, and Coinify ApS, a leading blockchain payment service provider, announce a strategic and innovative global partnership. The new feature, which continues to offer millions of loyalty program members with unparalleled flexibility by providing Bitcoin as a redemption option, can now be found on Loylogic’s industry leading Reward Experience Platform.

    LLandCoinify

  • Aug 112017

    The Journey to (Earlier) Redemption

    Zurich, Switzerland
    15 August, 2017

    Judith Raymakers
    VP Strategic Partnerships

    Member engagement is an essential business priority for loyalty programs and member redemption serves as a conduit to drive engagement. Because redemption offers the opportunity to better connect with your members, encouraging earlier redemption in the member lifecycle can be extremely beneficial and lucrative to your loyalty program.

  • May 172017
    Akruu Logo

    The Untapped Opportunity of Online Earn

    Ben Ashwell, Head of Akruu

    Even as more and more consumer spend shifts online, one aspect of online customer engagement has failed to keep pace with the growth of ecommerce: online earning in consumer loyalty programs. This lack of growth in online earning persists despite the desire of members to interact with their favorite loyalty program online. If consumers seek online earning opportunities, then how can brands accommodate them? Ashwell reveals the challenges to creating online earning velocity, as well as the opportunities for brands to build loyalty through the next generation of online earning portals. 

    Article2 inside

  • May 042017
    Loylogic Logo

    dacadoo and Loylogic announce global strategic partnership

    Zurich , Switzerland
    04 May 2017

    dacadoo AG, a leading global digital health engagement platform, and Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, announce a global strategic partnership. dacadoo will integrate Loylogic’s reward solution and shop in its digital and mobile health engagement platform to offer a seamless end-to-end user experience to the members of dacadoo’s Health and Life Insurance clients as well as other customers around the world.

    dacadoo

  • Apr 272017
    Akruu Logo

    Akruu.com’s Latest Feature, Gift Miles, Offers 30% More Miles, And That's Not All

    Atlanta, GA
    27 April , 2017

    Gift Miles offers an average of 30% bonus miles to Members, without compromising industry-leading, low commission fees.

    Loylogic has recently launched Gift Miles, a new Akruu.com feature, which gives program members the ability to purchase miles for their friends and family.  As with all other ways of earning on Akruu, Gift Miles offers the best value per mile purchased to the consumers which in turn ensures increased engagement and improved economics for the programs.