Loylogic

The Track of Success

  • Apr 102018

    48 Trillion Unspent Loyalty Points – An Opportunity For Merchants

    London, UK
    10 April, 2018

    Akif Khan
    Head of PointsPay at Loylogic

    When I tell people that there are approximately 48 trillion unspent loyalty points and frequent flyer miles sitting dormant in loyalty program members’ accounts globally, the first reaction is usually one of surprise. The next reaction is usually a nod of recognition, as they explain that they too often struggle to find meaningful ways to redeem the points that they have. This is an important fact that online merchants should note, as there is a growing opportunity for them to tap into this phenomenon to drive incremental revenue and drive customer acquisition.

  • Mar 272018

    The busy life of an ambitious loyalty member: is there any point to it?

    London, UK
    27 March, 2018

    Ivo Knottnerus
    Sales & Business Development Director

    Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On average, people in the wealthier countries have more leisure time than they used to have 20 years ago. This is particularly true in the United States, but even in Europe leisure time has been going up steadily since 1965, when formal national time-use surveys began. Europeans work nearly 12 hours less per week, on average, than they did 40 years ago - a fall that includes all work-related activities, such as commuting and coffee breaks.

  • Mar 222018

    The Rise Of PayPal And What The Loyalty Industry Can Learn

    London, UK
    22 March, 2018

    Akif Khan
    Head of PointsPay

    Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a checkout page. However, in a surprisingly large number of markets, this isn’t the case. Whilst credit and debit cards are prolific in many regions, there are just as many others where they are not. Within the world of ecommerce, paying online without directly using your payment card is known as using an alternative payment method, or APM. The growth in the use of APMs is an important trend that the loyalty industry should be following. There are over 300 APMs in use globally. These range from bank transfer-based systems such as iDEAL in the Netherlands or Sofort in Germany, to direct mobile carrier billing systems such as Boku, to e-invoicing services like Klarna.

  • Mar 062018

    Loylogic Silver Sponsor and Workshop Presenter at Loyalty 2018 in Bangkok

    Zurich, Switzerland
    09 February, 2018

    Loylogic has partnered with FlightGlobal and Global Flight to be a lead sponsor of the 10th Annual Loyalty Conference & Awards in Bangkok. Loylogic additionally conducted a hands-on workshop to let loyalty managers experience for themselves what it really takes to build a successful and strategic dream reward portal for their programmes.

    FlightGlobal

  • Dec 062017

    Your loyalty blind spot? It’s your employees

    Zurich, Switzerland
    6 December, 2017

    Max Hunter
    Chief Joy Officer at Loylogic

    Employee loyalty. What does that even mean? I’ve given my all to companies before but they seemed to show no loyalty to me. The only way the company tried to engage employees was through a ‘carrot and stick’ bonus scheme and a Christmas party. Plus I got looked over for ‘promised’ promotion, then uninvited from the Christmas party once I handed in my notice after 5 years dedicated, successful service. When the squeeze is on, the only thing that gets squeezed is the people.

  • Dec 042017

    Make your loyalty points work with bitcoin

    London, UK
    4 December, 2017

    Vera Martocchia
    Global Marketing Director at Loylogic

    For Loylogic innovation is key and one of our core values deeply imbedded into our DNA. We are constantly observing new trends and challenge the status quo to come up with new and unprecedented redemption features for the loyalty industry. This is what led us to our newest revelation: Bitcoin as a loyalty redemption feature and points investment option.

  • Nov 272017

    Loyalty is a two way street

    Zurich, Switzerland
    27 November, 2018

    Judith Raymakers
    VP Strategic Partnerships at Loylogic

    topbonus, with more than 4.3 million members being one of the largest loyalty programs in Europe, has always placed the interest of their members at the core of their business thinking. Program rewards and benefits were designed to make their members travel experience smoother and to additionally provide their loyal customers with more benefits “on the ground”.
    In this spirit, topbonus decided together with their partner Loylogic to create the new topbonus loyalty Pop Up Shop in September this year. The topbonus Pop-up Shop is the program’s ‘Thank you’ to their loyal members showing its persisting gratitude after the suspension of airberlin’s flight service. With this particular concept, the trending idea of pop-up shops is first brought to the loyalty industry by Loylogic and showing great success and adoption among users.

  • Aug 222017
    Loylogic Logo

    Loylogic and Coinify Partner to Offer First-Ever Loyalty Currency Conversion into a Cryptocurrency

    Zurich and Copenhagen
    23 August 2017

    Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, and Coinify ApS, a leading blockchain payment service provider, announce a strategic and innovative global partnership. The new feature, which continues to offer millions of loyalty program members with unparalleled flexibility by providing Bitcoin as a redemption option, can now be found on Loylogic’s industry leading Reward Experience Platform.

    LLandCoinify

  • Aug 112017

    The Journey to (Earlier) Redemption

    Zurich, Switzerland
    15 August, 2017

    Judith Raymakers
    VP Strategic Partnerships

    Member engagement is an essential business priority for loyalty programs and member redemption serves as a conduit to drive engagement. Because redemption offers the opportunity to better connect with your members, encouraging earlier redemption in the member lifecycle can be extremely beneficial and lucrative to your loyalty program.