Loylogic

The Track of Success

  • May 172017
    Akruu Logo

    The Untapped Opportunity of Online Earn

    Ben Ashwell, Head of Akruu

    Even as more and more consumer spend shifts online, one aspect of online customer engagement has failed to keep pace with the growth of ecommerce: online earning in consumer loyalty programs. This lack of growth in online earning persists despite the desire of members to interact with their favorite loyalty program online. If consumers seek online earning opportunities, then how can brands accommodate them? Ashwell reveals the challenges to creating online earning velocity, as well as the opportunities for brands to build loyalty through the next generation of online earning portals. 

    Article2 inside

  • Apr 272017
    Akruu Logo

    Akruu.com’s Latest Feature, Gift Miles, Offers 30% More Miles, And That's Not All

    Atlanta, GA
    27 April , 2017

    Gift Miles offers an average of 30% bonus miles to Members, without compromising industry-leading, low commission fees.

    Loylogic has recently launched Gift Miles, a new Akruu.com feature, which gives program members the ability to purchase miles for their friends and family.  As with all other ways of earning on Akruu, Gift Miles offers the best value per mile purchased to the consumers which in turn ensures increased engagement and improved economics for the programs.

  • Mar 032017

    The Convergence of Loyalty and Payments

    Zurich, Switzerland
    05 March 2017

    Akif Khan, Head of PointsPay, Loylogic

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    Loyalty and payments have always been closely linked, of course, with both being focussed on value exchange.  In the case of loyalty, brands providing benefits to customers in exchange for their continued business.  In the case of payments, brands providing goods to customers in exchange for monetary value.

  • Feb 132017

    Dominic Hofer's Interview With The Wise Marketer

    Zurich, Switzerland
    10 Feb, 2017

    An Interview with The Wise Marketer CEO Rick Ferguson and Loylogic CEO and Founder, Dominic Hofer.

    In this Q&A, Dominic discusses the durability of the loyalty model, the need for new tech on both the earn and burn side of loyalty programs, and the industries that will drive future loyalty innovation.