Press Releases

2013

PointsPay Wins the ‘Contactless & Mobile Award 2013’

Zurich-Kuesnacht, Switzerland – Loylogic, the leading provider of loyalty e-commerce and e-payment solutions, has been awarded with the ‘Contactless & Mobile Award 2013’. The award ceremony, sponsored by VISA Europe, was held on April 30 in London. The award is the second recognition for Loylogic from the payment industry, after winning the ‘MPE Loyalty Award’ few weeks back in Berlin.

Contactless & Mobile Awards 2013

PointsPay is a mobile wallet and the world’s first solution that enables paying with points and miles at over 30 million online or in store merchants worldwide using any mobile device, tablet or computer.

After few months of operations, nearly 20’000 PointsPay users have registered, and more than 100 million miles of launch partner Etihad Guest have been redeemed at over 5’000 online and in store merchants spread over 1’000 cities around the world. The results confirm that PointsPay meets the consumers’ needs to be able to spend their loyalty points easily and securely anywhere, anytime and for anything they want.

Dominic Hofer, CEO of Loylogic and PointsPay, said:
“PointsPay seems to provide more convenience, control and the ultimate reward selection to loyalty program members when spending their hard-earned points or miles. At the same time, PointsPay increases the perceived value of the participating loyalty currencies, making programs more successful in driving engagement and accrual of their currency.

We are proud that the payment industry is awarding our solution for the second time this year and are convinced that the ability to pay with loyalty currencies is a crucial factor in the so called ‘Wallet War’. PointsPay can add substantial value to any digital and mobile wallet and can be easily added via the PointsPay Plugin.”

For more information about PointsPay, please visit www.pointspay.com and click here to download the PointsPay Mobile Application.

About Loylogic
Loylogic is a global exchange and clearinghouse for virtual currencies (e.g., points or miles). We build turnkey e-commerce and e-payment solutions for the largest, fastest-growing and most innovative loyalty programs in the world. Our award-winning innovations, leading web and mobile technology platform and global content network of more than 1,500 merchants offering over 10 million products and services help programs to boost company sales, steer points liabilities and drive member engagement.

Loylogic is headquartered in Zurich, Switzerland with international offices in Atlanta/USA, Brighton/UK, Dubai/UAE, Riga/LAT and Pune/IND. To learn more about us, please visit www.loylogic.com.

Information
Loylogic Inc.
Media Relations
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Switzerland
Phone: +41 43 500 51 55
Email: robert.moerland@loylogic.com

PointsPay Wins the ‘MPE Loyalty Award’

Zurich-Kuesnacht, Switzerland – Loylogic, the leading innovator of loyalty e-commerce and e-payment solutions, was awarded with the ‘MPE Loyalty Award’ at the prestigious 2013 Merchant Payment Ecosystem event in Berlin. The recognition was given for the launch of PointsPay, the world’s first mobile wallet which enables payment with loyalty currencies at over 32 million merchants worldwide.

PointsPay_MPE_Award

PointsPay is the industry’s first redemption solution that enables loyalty program members to pay for anything, anywhere and at any time using their points and miles. The solution finally provides loyalty program members with the ultimate flexibility and convenience when redeeming loyalty currencies; a customer need that was revealed in a market survey conducted by Loylogic in 2012 among 1,500 members of over 50 loyalty programs worldwide. PointsPay brings new, virtual currency to merchant points of sale all over the world and helps participating loyalty programs to boost member engagement and overall program satisfaction.

“Together with our clients, the leading loyalty programs in the airline, hotel, payments and telecom industries, we have been fortunate to win more than 20 loyalty industry awards over the last few years. The prestigious ‘MPE Loyalty Award’ for PointsPay is the first award we have received in the payment industry and is great recognition for the innovation and value add we bring to virtual currencies”, says Dominic Hofer, CEO of Loylogic. “PointsPay is the first, truly global mobile payment technology in the market, and are embracing our role as the loyalty and virtual currency partner of the digital wallets currently being developed by the leaders in the payments and telecom industries.”

For more information about PointsPay, please visit www.pointspay.com and click here to download the PointsPay Mobile Application.

PointsPay Rolls Out New Features and Reports Continued Growth

Zurich-Kuesnacht, Switzerland – PointsPay, the world’s first mobile wallet for exchanging loyalty points or miles into more than 160 currencies that can be used at 32 million merchants worldwide, is announcing updates to the PointsPay App, making it more user-friendly than ever. The key feature of this new consumer interface is the ‘Quickloader’ process, enabling users to load points onto a PointsPay virtual or plastic card with only two clicks.

At the point-of-sale, speed is crucial to the convenience of the PointsPay card. With Quickloader, the PointsPay App is providing the ultimate speed a user wants when buying with miles or points.

“We are very excited that our users can now load their PointsPay prepaid cards in only two clicks and shop with their loyalty points or miles anywhere around the globe,” says Luca Paioni, Head of Product Development for PointsPay. “What PointsPay offers today is exactly what wallet providers like Google Wallet or PayPal are targeting to offer in the future: a simple and secure payment wallet that allows their user to pay anytime, online and in store at over 32 million points of sale around the world. It is simply amazing!”

PointsPay furthermore reports continued growth. PointsPay cards have been used at over 1,300 locations in more than 70 countries. Over 260 million points have been loaded since the launch 3 months ago. In store transactions steadily increase, already is making up over 35% of all purchases. Users have made purchases online paying electricity bills, shopping at Amazon or downloading music on iTunes. In store PointsPay users have used points to pay for groceries, dinners at restaurants and new pairs of shoes.

The success of the PointsPay mobile wallet confirms the findings of a recent study published by Comscore (comscore.com/MobileMoney). According to the report, 52% of consumers want to be able to use a digital wallet both online, through a browser or mobile app, and at a physical store. PointsPay, available as an app and on the web, is seeing the same behavior. To the question which in store payment method is preferred, consumers said they prefer to simply enter a PIN or password at a store when using a wallet, rather than tapping the phone at the register or scanning a bar code. PointsPay reports very positive feedback from its users regarding the convenience of the password protected PointsPay mobile wallet.

PointsPay version 2.0 is available for download from the iTunes Store.

For more information about PointsPay, please visit www.pointspay.com and click here to download the PointsPay Mobile Application.

Loylogic and Leading Global Shipping Company Sign Deal, Resulting in The World’s First Global, Fully Integrated Loyalty Distribution Network

Zurich-Kuesnacht, Switzerland – In an effort to leverage its global shipping volume to drive down costs and bring high quality tracking services to online shoppers, Loylogic partners with a leading global shipping company.

Since its inception in 2005, Loylogic has strategically created a unique global network of over 700 online merchants, annually shipping the very latest products and services to loyalty program members in over 150 countries. Recognizing the opportunity to consolidate, Loylogic was looking for a partner that offers a big international network, attractive pricing and a range of powerful tools and services designed to increase convenience to merchants as well as loyalty programs and their members.

“We are very pleased to bring a globally consistent and fully integrated shipping proposition to our leading loyalty programs, working with the top shipping company in the world,” said Lars Holmquist Chief Operating Officer. “Loylogic is proud to say that we have shipped to 151 countries, and this enhanced proposition will further strengthen our positioning as a global and dynamic e-commerce player.”

The new partnership will result in full visibility of all shipments from pick-up to delivery. Increased efficiencies also include streamlined customs clearance; full shipping integrations with time and transit estimators for merchants; and automatic email notifications of shipment milestones resulting in faster order processing and lower costs.

2012

World’s First and Only Global Mobile Wallet Sees Strong User Adoption with 150 Million Miles Loaded to Cash in First Month of Launch

Zurich-Kuesnacht, Switzerland – PointsPay, the world’s first truly global mobile wallet and mobile payment solution was successfully launched in October together with launch program partner Etihad Airways.

In the first month since public launch, PointsPay shows a rapid upswing of user adoption:

2.6% of the active program members registered
148,000,000 points loaded (growing at 47% monthly)
3,400 prepaid cards issued
24% of transactions carried out at merchants in store
83% of members remain with a positive points account balance after a transaction

PointsPay was used at over 1,200 different merchants worldwide including leading names such as Amazon, Apple, Best Buy, eBay, FedEx, Groupon, Hotels.com, Macy’s, Netflix, Skype, Snapfish, Shell, Spotify, Tesco, Vodafone, Victoria’s Secret. Purchase categories included energy, electronics, fast food, sports, telecom, travel, grocery, department stores and charities.

In addition, PointsPay has already achieved strong global coverage. Members have used the mobile wallet across all continents and redeemed in 62 countries and 450 cities including Abu Dhabi, Alexandria, Amsterdam, Bangkok, Berlin, Cairo, Cape Town, Doha, Dublin, Hong Kong, Istanbul, Jakarta, Kathmandu, Kuala Lumpur, Lagos, London, Luxembourg, Manila, Montreal, Moscow, Mumbai, New York, Oslo, Paris, Riyadh, Sao Paulo, San Francisco, Seoul, Singapore, Sydney, Tokyo, Zurich and also in lesser-known locations such as County Loth, Etten-Leur, Hoofddorp, Pskov or Wollongong.

“PointsPay shows the dream growth curves that every new business venture strives for,” said Dominic Hofer, Founder and CEO of Loylogic and PointsPay. “We brought a disruptive mobile technology to market and a solution that responds to a decade-old need of loyalty program members worldwide: redeeming miles and points whenever and wherever. After investing two years in developing PointsPay, we are very pleased with the takeoff.”

After the successful launch, PointsPay is now focused on partnering with well-known loyalty programs in North America, Europe and Asia. “From the initial reactions of program managers, we expect PointsPay to play a key role in driving global member engagement and program revenues as members experience maximum freedom to redeem their miles and points at more than 30 million merchants worldwide,” Dominic Hofer continued.

Over the next few months, PointsPay will roll out more new and exciting features, with the next update planned before the end of the year.

For more information about PointsPay, please visit www.pointspay.com and click here to download the PointsPay Mobile Application.

Scandinavian Airlines Renews Contract with Loylogic for 20 Years; Extends Relationship with Company to Upgrade Carrier’s EuroBonus Reward Shop

Monday, 15 October 2012

Zurich, Switzerland and Stockholm, Sweden – Loylogic, a global innovator in e-commerce and e-payment solutions for loyalty and rewards programs designed to reduce liabilities, while increasing member engagement and revenues, is renewing its contract with Scandinavian Airlines (SAS) to upgrade and improve the airline’s EuroBonus Reward Shop.

Loylogic’s solution for SAS focuses on increasing the EuroBonus program’s value by offering EuroBonus members additional rewards with great flexibility and competitive prices. The unique shopping portal allows members to burn their earned points for merchandise and other non-flight rewards, giving members the ability to spend their points as they choose. It also includes a broader and unique portfolio of opportunities to burn points, making membership more rewarding regardless of travel habits.

“In our globally-challenged economy, travellers are particularly cost sensitive and “getting there” really is only half the journey. Travellers crave heightened value from their loyalty program too,” said Lars Holmquist, COO of Loylogic. “We look forward to making continued improvements to the EuroBonus Reward Shop while helping travellers purchase what they want, where they want it, and when they want it delivered. Loylogic is very excited to be continuing the partnership that began in 2008 and to have the opportunity to bring quality rewards and innovations to the SAS EuroBonus program and its member base.”

Unique Rewards, Fulfilling Offers
Launched in 2009, the EuroBonus Reward Shop is available to all EuroBonus members who collectively have purchased more than 100,000 products, delivered to 78 countries, and whose top orders hail from Denmark, Sweden and Norway. Since its inception, the EuroBonus Reward Shop website has enjoyed over 1.8 million visits, and is accessible on the ground and through in-flight Wi-Fi. SAS EuroBonus members can redeem points for over 3,000 unique rewards from a broad range of categories including electronics, sports, beauty and experiences. Other unique rewards are focused on experiences such as a suborbital space flight, a romantic night in an igloo, to Legoland tickets.

20 Year Contract Rare In Any Industry
The 20-year agreement between Loylogic and SAS speaks to the long-term confidence between the companies and to Loylogic’s ability to offer exceptional value, and expanding selections of the very latest products and accessories to the SAS member base today.

“Since its launch, the EuroBonus Reward Shop has been a valuable addition to the redemption options available to our loyalty program members. They have benefited from increased flexibility and choice,” said Magdalena Rohdin-Hurtig, Manager of Redemption, SAS EuroBonus. “The new agreement means our members can continue using a combination of points and cash to redeem their rewards at reduced prices. This is a big win for our members and for the growth and value of our program. We are very excited to be able to offer our members new products at attractive prices comparable to other shopping sites.”

For more information about The EuroBonus Shop rewards program developed by Loylogic, please visit www.saseurobonusshop.com

PointsPay Launches First Mobile-Based Wallet To Convert Loyalty Points and Miles into Cash

Thursday, 27 September 2012

Zurich-Kuesnacht, Switzerland – PointsPay, Inc., a company that offers a mobile wallet and payments solution for leading loyalty programs, has launched its PointsPay mobile app, the world's very first mobile-based wallet for redeeming loyalty points and miles at the point of sale (POS). Part of Loylogic, a leader in loyalty e-commerce and e-payments solutions, PointsPay is set to change the way loyalty program members redeem their points, by giving them the option to convert points or miles into more than 150 currencies, to spend in-store or online at over 30 million merchants worldwide.

"Millions of consumers participate in multiple loyalty programs, but struggle with lack of options and choice when it comes to redeeming and spending their hard-earned rewards. The ideal scenario is a loyalty solution that allows them to convert their points or miles into any currency, and to use that currency however they want," said Dominic Hofer, Founder and CEO of Loylogic and PointsPay. "PointsPay addresses this need on behalf of loyalty programs and their millions of members."

Turning Loyalty Redemption into Liquid Currency
Members of participating loyalty programs can load their points or miles via the PointsPay mobile app, which can be downloaded from iTunes, on to a PointsPay prepaid Visa or MasterCard plastic card or a virtual card. The fully secure mobile wallet features a two-step payment process. Members can select an amount to load onto their virtual or prepaid card, and pay as if using cash, choosing from over 150 currencies, making PointsPay a truly global payment option.

"What is truly unique about our PointsPay offering is that the points and miles are suddenly following loyalty program members rather than members having to chase their points to where they can be redeemed. We have flipped the traditional redemption model on its head," Hofer added. "Ultimately, PointsPay is creating a way for consumers to turn their loyalty into liquid currency, instantly, easily and securely, with the freedom of spending those loyalty points or miles in any way they choose, anywhere in the world. "

PointsPay's mobile application is a key driver in motivating loyalty and future purchases, demonstrated in the recent integration with Etihad Guest, the rewards program from the United Arab Emirates' national carrier Etihad Airways. Through PointsPay, the airline is providing a way for its members to enjoy maximum flexibility and freedom to earn points and convert to cash at more than 30 million in-store and online outlets worldwide. In just the first few days of the program's launch on Etihad Guest, PointsPay issued close to 1,500 PointsPay Virtual and Plastic Cards and loaded 50 million miles.

For more information about PointsPay, please visit www.pointspay.com. To download the PointsPay Mobile Application, please click here.

Loylogic and Delta Air Lines launch International Online Shopping Portal for SkyMiles® members in 26 Latin American Countries and Canada

Thursday, 08 March 2012

Atlanta, Georgia, USA – Loylogic and Delta Air Lines (NYSE: DAL) announce that a new multi-country, multi-language online shopping portal was launched on March 5, 2012, giving SkyMiles^® members across Canada, Latin America, Mexico and the Caribbean the opportunity to earn additional SkyMiles^® for their online purchases.

Now in its 30th year, SkyMiles^® is one of the longest-running and most successful loyalty programs in the travel industry. With the launch of SkyMiles^® Shopping in these new markets, Delta will offer more innovative channels for its members to earn SkyMiles^® and further distinguish the airline and its loyalty program in key markets within Canada and Latin America.

‘Our priority is to connect with our SkyMiles^® members across the globe by providing a broad selection of brands that appeal to customers in different regions and markets and we’re able to accomplish that by partnering with Loylogic,” said Jeff Robertson, Vice President of Delta SkyMiles^®.

Delta recognized multi-market shopping presents a number of complexities surrounding product fulfillment, languages, and the need for local currency checkout, all of which are paramount in achieving local appeal and a seamless customer experience. Delta selected Loylogic because its solution is centered on solving each of these challenges and has recently been recognized for the second consecutive year for providing the ‘Most Innovative Loyalty Technology’ in the industry.

For the launch of SkyMiles^® Shopping across the Americas region, Delta and Loylogic will provide complete language content in Spanish, Portuguese, French and English to ensure comprehensive appeal to members across the region. Overall, the program will present hundreds of merchants and exciting brands which in turn offer millions of products, offering Delta’s valued customers throughout the region the ability to earn SkyMiles on every purchase.

Dominic Hofer, Chief Executive Officer of Loylogic said:
"We are thrilled to partner with Delta Air Lines and the SkyMiles^® team to enhance their loyalty currency in the Canadian as well as the fast-growing Latin American e-commerce markets and to deliver new and exciting benefits to non-U.S. SkyMiles^® members."

About Delta Air Lines:
Delta Air Lines serves more than 160 million customers each year, and was named by Fortune magazine as the most admired airline worldwide in its 2011 World's Most Admired Companies airline industry list. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 341 destinations in 61 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $2 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.

SOURCE: Delta Air Lines

For press inquiries: PRESS CONTACT: Delta Corporate Communications, +1-404-715-2554

2011

Loylogic Wins Loyalty Industry Mega Award for Second Consecutive Year

Thursday, 01 December 2011

Zurich-Kuesnacht, Switzerland – Loylogic have been recognized alongside a selection of high profile winners of the 2011 Mega Awards, picking up the accolade as the ‘Best in Vendor Loyalty’.

Following recognition at the Mega Awards in 2010, when voted as the provider of the ‘Most Innovative Loyalty Technology’, Loylogic have again been recognized for their leading role in the loyalty industry.
The award recognizes the loyalty solution for airlines which has demonstrated superior innovation in the industry. Loylogic brought a number of enhancements to its core solutions over the past year that have revolutionized the way in which loyalty programs for their clients can be managed; placing the required controls to maximize economic performance and customer personalization at the fingertips of the program owners.

As a leading player in the loyalty field, with a sharp edge on innovation and dynamic solutions, this award recognizes Loylogic for their expertise and caps an extremely strong year of product enhancements, customer growth and new client acquisition.

Dominic Hofer, CEO of Loylogic, said:
“Winning awards for our customers is a true confirmation that the work we do at Loylogic is powering and improving the world’s leading loyalty programs. At the Mega Awards, we are recognized by our peers for the impact our company is having on the loyalty industry as a whole. This is a great accolade for us, especially to win it for two consecutive years. I am thrilled that this award acknowledges our talented team at Loylogic who are deeply committed to making a difference in the loyalty industry.”

Loylogic and IHG launch an international ecommerce shopping site for hotel loyalty customers

Sunday, 25 September 2011

Zurich, Switzerland and Atlanta, USA – The first consolidated, global, multi-language online shopping portal in the hotel loyalty industry has been launched by Loylogic and Intercontinental Hotels Group (IHG), giving global customers the opportunity to earn additional Priority Club Rewards Points for their online purchases.

As the largest hotel loyalty program in the world with properties in over 100 countries and over 50 million members, IHG required an online shopping provider that could truly match their global presence. While loyalty based online shopping sites provide fantastic customer value as well as significant program revenue opportunities, it is extremely challenging to provide consistent appeal to all customers around the world.

Loylogic solutions are unique in their ability to connect with customers on a global scale with the delivery of products and brands that appeal to customers in different regions and markets worldwide. Moreover, the local complexities surrounding product fulfillment, languages, and the need for local currency checkout are paramount in achieving local appeal and consequently success. Loylogic has centered is solution value around providing this global consistency.

For the launch of the Priority Club Rewards global shopping portal, Loylogic delivered its solution in English, German, Mandarin, Simplified Chinese and Japanese to satisfy some of IHG’s key growth markets. The number of currencies available for payment has also increased to match IHG’s global footprint. Loylogic have even introduced their own merchant affiliate network, Loymax™, to ensure customers in markets where merchant affiliates do not provide a sufficient number of brands to excite the IHG customers, are given the same opportunities as customers in more established e-commerce markets. Results have been impressive and delivered a significant increase in key program activity within the first month of release. Loylogic have seen online mall clicks increased by 254%; online shopping transactions increased by 950% and program commission increased more than ten-fold.

Dominic Hofer, Chief Executive Officer of Loylogic said:
‘We are thrilled to work with the world’s largest hotel loyalty program and to help IHG engage with their most valuable customers. IHG will truly leverage the global infrastructure we have worked so hard at Loylogic to establish. Now, Priority Club Rewards members can benefit from our network of over 1,000 online merchants as well as from our personalized communications delivered in multiple languages.’

Loylogic India Technology Center Opens for Business

Thursday, 20 October 2011

Zurich, Switzerland and Pune, India – Loylogic opens 6th international office in Pune. Loylogic’s new in-house Technology Center will continue to elevate quality, control, efficient program design and speed-to-market for Loylogic’s client base.

The opening of the Pune office continues Loylogic’s trend of expanding to a new global location for every year of operations, coming just before the 6th birthday of the company.

The primary purpose of the new office will be to house Loylogic’s new Technology Center, which is a core pillar of the company’s reputation for high-quality delivery and the backbone of the company’s success. Loylogic has transferred the most talented individuals from a previous vendor partner (operating a Build-Operate-Transfer Model), and is now focused on an ambitious recruitment plan to match its growing client base. Since the office was opened in August, Loylogic has in-sourced 21 employees, transferred 3 employees from the Zurich headquarters, recruited 9 new employees and contracted 7 new staff. The next target in this ambitious recruitment strategy will be to increase the total number of Loylogic India employees to 50 by the end of 2011.

This strategic move is directly aligned with a period of huge growth for Loylogic in 2011: a trend set to continue through 2012. Bringing Loylogic’s Technology Center in-house is expected to deliver a number of immediate benefits:

Quality – a characteristic synonymous with the Loylogic brand, and a constant focus for all company employees which will now be controlled with direct resource management and leadership.

Efficiency – while the wider Loylogic IT team will remain deployed regionally to support clients directly, the core of the Technology Center in Pune allows resource efficiency and more effective project assignment.
Intellectual Property – Our solutions and innovations will remain under immediate control and direction of Loylogic management.
Financial Control – the short term investment in this venture will quickly be realized by the long term savings from the development of the technology center.

Piyush Khandelwal, Chief Technology Officer and General Manager, Loylogic India said:

‘The opening of our Technology Center offers me the ability as CTO to quickly deliver the processes to support our ambitions as well as to fully align our hiring and retention plans with the growth of the company. I am also thrilled to be in a position to take the relationships I have built with the executive team at Loylogic Zurich back to India, at one of the most exciting times of growth in the country’s history.’

Dominic Hofer, Chief Executive Officer of Loylogic said:
‘Opening the Loylogic Technology Center has been a key strategic objective for the company and was carefully prepared over the last 4 years. Now we have secured the implementation of that vision by transferring the most talented individuals from the former vendor, and I look forward to the efficiencies and success this move will bring to our clients and to Loylogic.’

Loylogic hires Lars Holmquist as Chief Operating Officer

Thursday, 15 September 2011

Zurich, Switzerland – The appointment of Lars Holmquist, one of the most recognized personalities on the loyalty circuit, confirms Loylogic’s ambition to be the most dynamic and successful e-commerce company in the industry.

Lars Holmquist brings 25 years of global experience from the most established brand names in the airline, loyalty and financial services industries. Having started his career in aviation with Cayman Airways and Pan American in the United States, Lars moved into the financial services industry with American Express undertaking roles in Miami, New York and Stockholm, Sweden. In 1999, Lars joined MasterCard, where he led the business development of loyalty programs across the United States. Lars transitioned into customer loyalty and held positions with TSYS Loyalty as President, and most recently at Vesdia Corporation (now Cartera Commerce) as the Chief Marketing Officer.

His wealth of experience will add to that of the management team and seasoned loyalty professionals at Loylogic.

In his position as Chief Operating Officer, Lars will be primarily responsible for evolving the existing company infrastructure as Loylogic moves into its most significant growth period to date. Lars will bring experience, ideas and discipline to Loylogic’s industry-leading and award-winning solutions and continue a strong customer-centric focus in all regions of the world, while ensuring the global operational consistency on which the company philosophy is centered.

Lars Holmquist, Chief Operating Officer said:
‘I first met with the executive team at Loylogic a number of years ago, and was instantly impressed with their vision and passion. Since then I have watched Loylogic grow and achieve truly global coverage alongside their highly innovative technology. I am excited to be part of a company who are unique in their ability to access a global customer base and empower their client’s programs with e-commerce shopping solutions. Loylogic boasts an exceptional team, and I am very proud to be a part of the next stage of the company evolution.’

Dominic Hofer, Chief Executive Officer of Loylogic said:
‘Loylogic is on the cusp of enjoying exponential growth, and Lars is the ideal candidate to lead us on our successful path. His experience across industries will bring Loylogic a fresh perspective to our strategic thinking, and Lars’ appointment confirms my belief that Loylogic is the place to work in the loyalty e-commerce industry.’

Loylogic EarnOnline™: The Next Generation

Thursday, 07 July 2011

Zurich, Switzerland – Loylogic, the leading global provider of loyalty points ecommerce and m-commerce shopping solutions today announced the addition of new features to Loylogic EarnOnline™, a solution that helps millions of loyalty program members worldwide to earn points and miles when shopping online. The developments highlight Loylogic’s promise of providing the leading and most innovative solutions to the loyalty industry.

Award-Winning Solution
Loylogic launched the EarnOnline™ solution in December 2009, citing the ambition to provide loyalty program members additional ways to earn their preferred loyalty currency, when shopping at their favorite online stores from 234 countries.

A wide selection of leading global loyalty programs have since implemented the solution and benefit from their new points or miles sales revenue stream. In addition, the solution provides an excellent opportunity for loyalty program managers to gain local relevancy and to therefore engage more frequently with their members around the world.

Loylogic EarnOnline™ integrates 11 affiliate networks and features over 800 online merchants worldwide that offer more than 12 million products and services. The solution already offers 10 different languages in which loyalty program members can browse and search for their favorite national as well as international merchants that ship to any of the 234 countries. In October 2010, the Loylogic EarnOnline™ solution was recognized by the industry and won the Mega Award for the ‘Most Innovative Loyalty Technology’.

Next Generation: Loymax™ & New Features
Now Loylogic has added new, unique features to its online shopping solution aligned with the world’s leading e-commerce technology and user experience best practice. Following are some of the key enhancements:

Loymax™: Loylogic’s proprietary affiliate network providing exclusive local or specialized merchant coverage;
Geo-location-based content: content provision based on user location;
Market-driven content: market-specific key visuals, banners and content;
Tag-based search: merchant, category and product search functionality;
Mailpool marketing management: e-mailing capability enhancements.

Results have been impressive and delivered a significant increase in key program activity within the first month of release:

online mall clicks increased by 254%;
online shopping transactions increased by 950%;
program commission increased more than ten-fold.

Dominic Hofer, CEO Loylogic said:
‘The latest Loylogic EarnOnline™ solution is a great showcase for Loylogic’s leading technology integration as well as global content provision capabilities. There is probably no easier way for global loyalty programs and brands to turn the power of their global communities into a new, solid revenue stream.’

Loylogic and BalticMiles GoMobile™

Friday, 10 June 2011

Zurich, Switzerland – Loylogic, the leading global provider of points earn and burn solutions today launched the mobile application for airBaltic’s BalticMiles program, giving customers worldwide the opportunity to access and redeem from their loyalty accounts wherever they are using their smartphone.

Loylogic GoMobile™
The Loylogic GoMobile™ solution was first launched with Etihad Guest in December 2009, where the first three months following the launch witnessed downloads in over 50 countries. Other loyalty programs have since launched the application from Loylogic, and BalticMiles is the latest to benefit from the solution that won the award for ‘Most Innovative Loyalty Technology’ at the 2010 Mega Awards in Montreal, Canada.

The application is the first of its kind to offer program members the ability to browse the BalticMiles merchandise catalog and redeem directly from the mobile device. In addition, program members can check their miles account balance, view all current program promotions to earn more miles, and keep a virtual membership card, saving the need to carry additional plastic.

In the first week following launch, the new BalticMiles App has been the most downloaded travel application in Latvia.

Luca Paioni, Mobile Solutions Director Loylogic said:
‘I am very pleased to see that immediately following launch, Loylogic GoMobile™ became the most downloaded travel app in Latvia. The mobile channel is forecasted to overtake the fixed internet by 2014, so by then we want to offer our client program members a rich program experience on their mobile phones.’

Loylogic Wins Swiss Economic Award

Monday, 23 May 2011

Zurich, Switzerland – Loylogic, the leading global provider of points earn and burn solutions, was announced today as the winner of the 2011 Swiss Economic Award, the most prestigious entrepreneur award in Switzerland.

Loyalty Success
The Swiss Economic Award underscores the success Loylogic has enjoyed since its inception in 2005, and is a direct reflection of Loylogic’s international expansion and the growing contribution of entrepreneurial Swiss businesses to the economy. It is also a significant testament to Loylogic co-founders Dominic Hofer, Bruno Frieden and Thomas Kindler whose hands-on approach to the company development has ensured calculated strategic maturity during a turbulent economic period. Equally important, the Swiss Economic Award is an important benchmark to the loyalty industry as a whole. With 2011 marking the 30 year anniversary of the world’s first loyalty program, the industry has evolved from spin-off divisions to established and independent companies such as Loylogic, and continues to drive value to members and loyalty programs worldwide.

Loylogic’s History
In just 5 years of operation, Loylogic has emerged as the leading points earn and burn solutions provider in the global marketplace, serving the world’s leading loyalty programs across industries. Loylogic commands the loyalty industry’s most comprehensive merchant network ever developed, backed by state-of-the-art technology, and an electronic and mobile commerce experience desired by members worldwide while providing thought leadership and strategic direction with ideas, solutions, and vision.

Swiss Economic Forum
Established in 1999, the Swiss Economic Award is an annual award presented to Swiss companies who have shown excellence through innovation in their business, the leadership of the individuals powering the development of the company as well as financial success that contributes to the growth of the Swiss economy and beyond. Awards are given in three categories: High-tech/Biotech; Manufacturing; and the provision of Services, for which Loylogic has been awarded.
As the most prestigious award granted to new, emerging, and entrepreneurial businesses in Switzerland, the esteemed council of the Swiss Economic Forum is sponsored by the most established names in Switzerland such as UBS, Swisscom, IBM, PwC, and Allianz. The Award Jury includes some of the leading names in Swiss business, such as Carolina Müller-Möhl, Board of Directors of Nestlé SA; Dr. Manfred Knof, CEO of Allianz Suisse; Heliane Canepa, former CEO of Nobel Biocare, two-time Entrepreneur of the Year in Switzerland and Financial Times 25 Most Successful Businesswomen in Europe; Prof. Dr. Hans Peter Wehrli, Professor of Marketing at the University of Zurich; and Isabelle Welton, CEO of IBM Switzerland.

Dominic Hofer, CEO Loylogic, said:
‘The Loylogic team fosters and strongly believes in values such as innovation, entrepreneurship and passion. Winning the Swiss Economic Award highlights the great achievements of Loylogic in the short time we have been operational. To receive this kind of recognition is a fantastic accolade to all the hard work from our exceptional people that have driven the company’s success. Yet we have not at all reached our full potential and will continue the successful path we’ve started.’

Loylogic Adds Groupon Deals to Global Rewards Network

Sunday, 15 May 2011

Zurich, Switzerland and Atlanta, USA – Loylogic, the leader in global earn and burn points solutions, have announced the launch of a partnership with Groupon (www.groupon.com),
the online shopping revelation that provides daily deals to consumers in more than
500 cities worldwide.

Flexible Member Benefits
Groupon is the newest merchant on Loylogic EarnOnline™, the shopping mall solution that features over 500 online shops globally. Members of Loylogic client loyalty programs will have the chance to buy unbeatable local Groupon deals from high-quality businesses and earn points on their purchases, and will initially operate in the US, the UK, Canada and Germany.

A Perfect Match
Loylogic and Groupon are a perfect match. Both companies have the aligned focus to create a global value solution to consumers worldwide, while also providing highquality local deals to create instant affinity with customers regardless of their geographic location. For Groupon, the millions of customers Loylogic manage across their client portfolios provide them with an even larger global footprint, and the opportunity to expand presence in strategic key markets. For Loylogic, the localized management of Groupon’s deal sourcing will provide a regular stream of carefully curated in-market offers from only the best local businesses. These dynamic offers have a short lifespan and will encourage closer consumer interactions with their loyalty programs.

Guy Deslandes, Chief Network Officer, Loylogic said:
‘The partnership with Groupon will offer our clients and customers yet more exciting, high-value deals. Like Groupon, Loylogic continue to find effective ways to expand our global presence while maintaining our local flavor, so we are extremely excited about the impact this will have our client programs and look forward to further expanding the partnership.’

Loylogic Voted Swiss Economic Award Finalist

Thursday, 21 April 2011

Zurich, Switzerland – Loylogic, the leading global provider of points earn and burn solutions were today nominated as a finalist in the 2011 Swiss Economic Award, the most prestigious award for entrepreneurial businesses in Switzerland.

Loylogic History
In just 5 years of operations, Loylogic has emerged as the leading points earn and burn solutions provider in the global marketplace, serving the world’s leading loyalty programs across industries. Loylogic commands the loyalty industry’s most comprehensive merchant network ever seen, backed by state-of-the-art technology, and an e- and m-commerce experience desired by members worldwide; while providing thought leadership and strategic direction with ideas, solutions and vision. This nomination is a reflection of Loylogic’s achievements to date, and asserts its position in the future.

Swiss Economic Forum
Established in 1999, the Swiss Economic Award is an annual award presented to Swiss companies who have shown excellence through innovation of their business; the leadership of the individuals powering the development of the company as well as financial success that contributes to the growth of the
Swiss economy and beyond. Awards are given in three categories: Hightech/Biotech; Manufacturing; and the provision of Services, for which Loylogic has been nominated.

As the most prestigious award available to new, emerging and entrepreneurial businesses in Switzerland, the esteemed council of the Swiss Economic Forum is sponsored by the most established names in Switzerland like UBS, Swisscom, IBM, PwC, PWK and Allianz. The nominating jury, who will determine the winners in the three categories include some of the leading names in Swiss business, including Carolina Müller-Möhl: President of Müller-Möhl Group; Heliane Canepa: 2005 Financial Times 25 Most Successful Businesswomen in Europe; and Dr. Manfred Knof: CEO Allianz Suisse.

The winners of each category will be announced on 20th May at the 2-day Swiss Economic Forum in Interlaken, Switzerland. A total of 107 applicants have participated in this year’s nomination and gone through a rigorous evaluation process.

Bruno Frieden, COO Loylogic said:
‘It is an honor to be among the few selected companies considered for the Swiss Entrepreneur-of-the-Year Award and a clear reflection of our team’s passion as well as hard work to turn our global loyalty innovations into reality.'

Loylogic goes United Kingdom

Thursday, 31 March 2011

Zurich, Switzerland and Brighton, UK – Loylogic, the leading global provider of points earn and burn solutions today announced they will further expand their global operation centers, with the opening of Loylogic UK in Brighton, East Sussex.

Ambitious Plans
Loylogic are no strangers to expanding their global footprint, having launched a new international branch every year since operations started in 2005. The UK represents one of the most loyalty-rich markets globally and provides a source of talent and engaged customers for Loylogic to continue their global expansion. A number of core roles will be based in Loylogic UK, and further in-market recruitment and client acquisition is expected in the near future.

Network Hub
The global network of merchants, core to the success of Loylogic’s global earn and burn solutions will be centrally managed from the Brighton office, with continued support from the headquarters in Zurich as well as Loylogic Middle East and Loylogic North America. Additionally creative roles and key account management positions will drive the global business from this hub.

Guy Deslandes, Chief Network Officer at Loylogic will now assume a dual role: also working as UK General Manager. Guy, who joined Loylogic in July 2010, has over 20 years of experience in loyalty programs and has already launched a number of successful new loyalty and partnership businesses around the world.

Guy Deslandes, Chief Network Officer and UK General Manager, Loylogic said:
‘I am extremely excited to have secured the plans to open Loylogic UK. This dynamic market will provide the ideal platform for the Loylogic network to flourish, while at the same time providing closer in-market connections to our clients and suppliers. It is a great combination as we bring the most exciting loyalty company in the world to one of the most established consumer loyalty markets.’

Loylogic and Etisalat More launch global points 'earn' and 'burn' solutions

Monday, 03 January 2011

Zurich, Switzerland and Abu Dhabi, UAE – Loylogic have expanded their global client base to the innovative Etisalat More Rewards loyalty program. As a Fortune 200 Company, Etisalat is new territory for the global integrated points earn and burn machine powered by Loylogic, as it breaks into the telecommunication industry, and secures its second of the top 5 brands in the Middle East.

A Global First
With the core of Loylogic’s existing clients in the airline industry, the launch of the partnership with Etisalat More Rewards has propelled Loylogic’s global reward solution into the field of telecommunications loyalty. This highlights the flexibility of Loylogic’s global reward offering, meeting the reward needs of a new consumer segment and providing options to Etisalat customers to have rewards delivered nearly anywhere around the globe. The new online catalogue will allow More Rewards members to enjoy over 3000 new rewards from 400 exciting brands, from travel and shopping to unique experiences and charity donations. The partnership with Loylogic highlight’s the commitment of Etisalat to its More Rewards members to provide the best loyalty program in the industry: a commitment that will stand the More Rewards program apart from its competitors.

Implementation Time
Loylogic’s renowned promise of speedy, high quality delivery was truly tested with the launch of the Etisalat More Rewards online reward shop, with a commitment set by both parties to launch just 6 weeks after contract signature. The Loylogic infrastructure, IT support, creative teams, merchant network and communications team all contributed to creating a complete More Rewards Shop within the expected timeframe, setting a Loyalty industry precedent, and sending a message to any doubters of the Loylogic delivery promise.

Portfolio Suite
Etisalat customers can enjoy the full suite of Loylogic’s earn and burn solutions, as well as multiple channel redemption access. With an initial launch of the Loylogic BurnShopTM, More Rewards members were able to redeem for items from the Loylogic global rewards catalogue using their points or a combination of their points and cash: providing complete flexibility to customers and opening the entire catalogue to every More Rewards member. The Loylogic Earn solutions quickly followed, and More Rewards members are now able to earn points shopping online with their preferred merchants using the award winning Loylogic EarnMallTM and earn large numbers of points for unique items using the Loylogic EarnShopTM. Customers can use any of these facilities online, and also redeem their points using the award winning Loylogic MobAppTM: giving their iPhone customers account access and redemption options wherever they are.

Khalifa Al Shamsi, Senior Vice President, Marketing, Etisalat, said:
“As the first telecom operator in the world to launch an online shop option to reward its members, we want all our customers to enjoy a unique shopping experience. The special online reward shop offers them flexibility, excitement and easy-of-use; over and above the wide choice of exclusive brands, travel and experience rewards to choose from.”

Dominic Hofer, CEO Loylogic said:
“With Etisalat, Loylogic adds a fast-growing Fortune 200 company to its client portfolio and the first in the telecommunications industry. The team has implemented this complex global project including setting up of a dedicated team within a 6 week timeframe. This must be an industry record and clearly one of the main reasons why Loylogic attracts customer-focused and fast-growing industry leaders.”

2010

Loylogic wins Mega Award for ‘Most Innovative Loyalty Technology’

Monday, 25 October 2010

Montreal, QC, Canada – Loylogic have been recognized at the annual Airline Information ‘Mega Event’ as leaders in the fields of innovation and technology, with their Loylogic EarnMall™ and Loylogic MobApp™ solutions cited as the pioneering products from their industry leading solution portfolio.

Recognition
The Mega Award further complements the numerous accolades Loylogic solutions have won for their clients at prestigious events like the Freddie’s. In addition to recognizing individual programs, the inaugural ‘Mega Awards’ which took place at this year’s Mega Event in Montreal also recognized the best-in-class loyalty companies powering the best loyalty programs in the market, cementing Loylogic’s position as an loyalty industry leader.

Loylogic EarnMall™
The Loylogic EarnMall™ consolidates a world of online merchants, allowing customers to earn points into their loyalty scheme when buying products and services directly from a participating online store anywhere in the world. With an ever expanding network of Loylogic EarnMall™ merchants, brands and products designed and selected to ensure appeal to every customer segment, Loylogic have produced a winning formula to create an even greater level of customer engagement. With the range of thousands of merchants offering millions of eligible products, combining global brands with local flavor and value that will rival the best online prices, Loylogic have created a model that benefits all parties involved. The Loylogic EarnMall™ is provided to loyalty program clients in the branding of their choice, allowing this flexible solution to be customised to meet their visual needs and align with the broader online customer experience, with merchants delivering products to 234 countries across the world – a truly global innovative solution.

Loylogic MobApp™
The Loylogic MobApp™ is a modular loyalty program application for the Apple iPhone and iPad, and the first to allow reward redemption from a mobile handset. It
enables loyalty programs around the world, to add the mobile communication channel to their loyalty program through an easy-to-integrate and easy-to-manage solution; giving their members customers the opportunity to view accounts balances or redeem points and miles for rewards at their leisure. The global diversity has been underscored by the geographical relevance of the Loylogic MobApp™: the thousands of downloads have come from over 50 countries since its launch just 9 months ago. The MobApp™ application can also be used to market and direct loyalty based messaging and intelligence to customers. Loylogic pioneered this creation in December 2009, and the value to the industry can only be highlighted by the number of hotels and airlines around the world attempting to replicate the model.

Steve Landuyt, Head of Global Sales at Loylogic who received the award said:
“This is excellent industry recognition of the innovation and creativity that Loylogic brings to its clients loyalty programs to keep them ahead of the competition and more relevant and engaged with their customers. We pride ourselves as innovators powered by our sophisticated loyalty technology, so to be recognized by the industry is a great achievement. Our development pipeline is full of new ideas to improve the loyalty experience and we are thrilled that our customers can take advantage of our differentiated, award-winning solutions at Loylogic”

Loylogic hires Chief Network Officer

Sunday, 05 September 2010

Zurich, Switzerland – aligning with their global recruitment strategy, Loylogic are very pleased to announce the hiring of Guy Deslandes as Chief Network Officer (CNO), reaffirming Loylogic’s ambition to source top talent from the loyalty industry.

Guy brings 22 years of marketing experience to Loylogic, 17 of which have been spent in loyalty. Following four years in client services and product management at Saatchi & Saatchi and at Avis Europe respectively, Guy secured his first loyalty position and spent a year working with Virgin Atlantic as they cemented their reputation in the global aviation arena, as the partner manager for Freeway, the frequent flyer program later renamed ‘Flying Club’. From there Guy moved to ICLP, where he spent 13 years in a variety of senior management capacities: running offices in the UK and Dubai; establishing the Partnership Marketing Agency and building a partner based, payment card enhancement business.

Since 2005 Guy has developed over 200 partnerships for Visa, working as a consultant on program to support its major issuing banks in Europe, the Middle East and Africa including promotions themed around its sponsorship of the Olympic Games and the FIFA World Cup.

The Loylogic CNO assumes responsibility for developing the industry pace-setting global merchant network. While widely recognized as the most comprehensive network of merchants available to service global client needs, Loylogic remain determined to further expand; offer more, services, brands, products and suppliers to continue to drive improved customer value, experience and choice. With experience across the loyalty world, a broad network of global merchant contacts and of working on international programs, Guy is an ideal candidate for the position.

Guy Deslandes, Chief Network Officer of Loylogic said:
"I am extremely excited to be joining a modern, successful and dynamic company like Loylogic and look forward to developing the world’s most exciting, innovative and rewarding partnership network for loyalty programs."

Dominic Hofer, Chief Executive Officer of Loylogic said:
"This is a fantastic appointment: Loylogic and Guy clearly have ambitions aligned. I am sure with the infrastructure in place at Loylogic, along with Guy’s expertise and experience; we have created a winning formula to increase global volume and our client base with creative and exciting customer benefits."

Loylogic becomes PCI DSS compliant

Tuesday, 17 August 2010

Zurich, Switzerland – Loylogic is proud to announce the receipt of the worldwide security acknowledgement of the Payment Card Industry Data Security Standard (PCI DSS) for all payments passed through their transaction network.

The PCI DSS was created to help organizations in the card payment industry to reduce fraudulent transactions and increase payment protection for cardholders through increased controls around data and its exposure to compromise. The standard applies to all organizations that hold, process, or exchange cardholder information and for Loylogic this presents a significant part of the customer journey, now completely secure for customers and clients.

Piyush Khandelwal, Chief Technology Officer of Loylogic said:
“Following the PCI DSS certification, Loylogic now has the most accredited international recognition of security standards to match our industry leading solutions, and we are pleased to offer our valued customers the peace of mind to match the quality of our products and services.”

Loylogic opens office in Riga, Latvia

Thursday, 01 July 2010

Zurich, Switzerland and Riga, Latvia – Loylogic opens office in Riga, Latvia to service its growing client base and further expanding its global presence. Following the recent launch of the airBaltic ‘BalticMiles Shop’, Loylogic continues its strategy of providing dedicated resources with localized expertise to provide optimum support and loyalty expertise to their expanding client base.

Loylogic’s promise of aligning global loyalty expertise with local market knowledge to provide the ultimate mix of global and local brands has again be put in to operation with the opening of Loylogic’s fourth hub in Riga, Latvia. This move reaffirms Loylogic’s commitment to provide the most comprehensive rewards portfolio on the global market to customers of all geographic locations, while sustaining the essence of the local client. The dedicated team in Riga has been established to support all airBaltic needs.

With expertise in rewards management, as well as knowledge of local merchants and consumer trends, the Riga team is best positioned to continue Loylogic’s to provide the best range and best value to customers, and to consistently improve and expand relevant and engaging rewards programs.

The effort in Riga will be led by Diana Smite former regional commercial director from L’Oréal, continuing Loylogic’s trend of hiring top talent into the organization. Diana and airBaltic will also be closely supported by Tatjana Krezevska, who holds 15 years’ experience in sales and marketing from a variety of positions in the retail industry.

Bruno Frieden, Chief Operating Officer of Loylogic said:
“With Loylogic’s office in Riga, we are well positioned to expand our partnership with great clients like airBaltic, offer the most compelling rewards to their members, build our merchant network in the region and look for other opportunities to grow.”

Loylogic obtains United States Patent for its "Slider"

Monday, 07 June 2010

Zurich, Switzerland and Atlanta, GA USA – Loylogic further strengthens its commitment to leadership in customized reward solutions for loyalty programs. On April 13, 2010, the US Patent and Trademark Office registered the ‘Slider’ under Patent No. US 7,698,185 B2.

Loypay™- an innovative points-plus-cash payment technology with a difference
In order to ensure that its innovative and dynamic solutions are protected and nurtured for its global clients, Loylogic has kicked off 2010 by gaining a significant patent for technology that lies at the heart of its reward mechanisms. The granting of this patent enables licensed loyalty programs to deploy exclusive, cutting-edge technology in differentiating their programs.

From the first moment of its launch, Loypay™- also known as the 'Slider'- was set to be a star, offering significant benefits both for program managers and their loyalty members.

It’s an industry precedent that allows for fully flexible points-plus-cash reward payment. In addition, based on a proprietary algorithm, the Slider generates dynamic per-point-values of up to $100 per point - at unchanged costs to the program sponsor.

“The slider is among the most outstanding loyalty innovations since the creation of the first FFP by American Airlines in 1983.” (Randy Petersen, Editor of Inside Flyer, Sep. 2006)

It enables program sponsors to incorporate a point of difference to engage members by giving them total control over how they fund their own reward redemptions; thereby providing a feeling of intimacy with the program.

Through a fully flexible payment option, members can redeem with a mix of loyalty points or miles, plus currency.

This gives customers freedom of choice and lets them integrate their own reward aspirations with their lifestyles. If they want something quicker than they might be able to obtain it with miles/points collecting, then they can call the shots with the ‘Slider.’ Customers can choose the construct of their payments to be as little as 1 point, with the remainder in cash, or the other way round: $1, with the remainder in points.

The real and perceived value of the Slider
Programs which use the Slider allow their customers to gain value from every single mile they collect. Building in value like this from the very start, at the basic entry level, sets loyalty programs apart from their competitors and gives customers exactly what they want. Not only is there a very real value in their points but they also perceive it as a way of accumulating currency which offers a true and more immediate benefit, which is a tangible mark of gratitude from the sponsoring company in recognition of its customers’ loyalty.

During the 2008 Freddie Awards voting process, Loylogic asked frequent flyers for their opinions about redeeming their miles. When asked how fully-flexible miles-plus cash reward payment would increase the value of their FFP miles, 94% responded positively, with 26% indicating it would ‘change their world’.

Recognition
Setting industry standards has already reaped rewards for Loylogic. The Slider was named the winner of the ‘Industry Impact Award’ at the 2007 Freddie Awards in Washington D.C., and played an integral part of other subsequent success for the Etihad Guest customer management team at the 2008 Freddie Awards, winning the following awards:

Programme of the Year - Airlines Europe, Middle East, Africa
Best Award Redemption - Airlines Europe, Middle East, Africa
Best Airline Web Site - Airlines Europe, Middle East, Africa

Licensed, and now Patented
Loylogic has already licensed the now patented ‘Slider’ with various loyalty programs around the globe; these programs now have a fully-protected element of differentiation that they can rely on to strengthen the attraction of their own propositions.

For more information on use or licensing of the ‘Slider’, please contact Thomas Kindler, General Counsel at Loylogic ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ).

BalticMiles goes live with the Loylogic BurnShop™ solution

Monday, 17 May 2010

Zurich, Switzerland and Riga, Latvia - Leading international reward solutions provider, Loylogic, scoops another major global airline client, airBaltic. Consistent with its pledge to deliver rapid deployment through a modular approach, Loylogic has helped inject better reward value, more choice and fun to airBaltic’s program, within a minimal timeframe; made more impressive by the extensive range of activities involved during the deployment phase.

Hassle-free solution
BurnShop™ is a groundbreaking solution, not only due to its flexible reward structure that offers total freedom of choice to program members (they can claim gifts for as little as one point or mile, depending on their own selected cash contribution) but also due to the hassle-free nature, from a client perspective, of slotting the whole scheme into place.

Infrastructure
In the case of airBaltic, Loylogic wrapped the necessary management infrastructure around the program; assisting with recruitment and training of the local management team. Part of the preparation process also involved opening new offices in Riga, Latvia, to provide optimum support and knowledge to the core markets engaged in the BalticMiles program.

Program functionality
For the program itself, Loylogic managed, tested and implemented integration with the BalticMiles points engine, as well as uploading all rewards to the online shop ensuring consistency with the BalticMiles brand. Loypay solutions are now also integrated to the program, including payment gateways for the clearing of the cash components on reward redemption, all now managed in local currencies relevant to users.

Global and local appeal
Putting the final touches to the program’s global appeal, Loylogic will complete the task by making the site available in eight local languages relevant to the airBaltic core markets.

BalticMiles was launched in 2009, giving customers the opportunity to earn miles through flights and targeted spend. With the Loylogic solution, they are able to redeem from a selection of more than 1500 exciting non-flight rewards, including branded merchandise and experiential offerings.

Loylogic has creatively sourced its rewards from international brands, as well as a targeted selection of relevant local partners, providing the most diverse rewards mix in the Baltic States.

The BalticMiles program boasts 151,000 members from 163 countries. In the short implementation period more than 30 new, local merchants have been sourced, and over 100 local products added to the customer redemption options. Aligned with Loylogic’s promise of global delivery solutions, products are available to customers residing in 234 countries. Strong local brands now complementing the line-up include Emihls Gustavs Chocolate, Stenders handmade bath and body cosmetics, Taka Spa treatments, Aqua Villa dream holidays and Vina Studija fine wine indulgences.

Featuring the patented Loypay™ technology, also known as the ‘Slider’, loyal customers have full flexibility in choosing between miles and cash contributions when redeeming from the extensive selection available in the BalticMiles Shop.

More to come
These initiatives constitute just the beginning of an electrifying schedule of enhancements lined up for the near future. An extremely progressive and ambitious program strategy, will soon offer customers multiple redemption channels, exciting points earning capabilities and even more extensive rewards choice.

Tero Taskila, Chief Commercial Officer of airBaltic said:
“With the opening of the BalticMiles Shop, we have created an exciting opportunity to spend the new currency of the North ‘BalticMiles’. You can spend your currency for things you need every day – like a bar of handmade soap or chocolate, but then you can buy a Formula 1 drive with a real F1 pilot, or go on a James Bond tour, or indeed take a sub-orbital flight to nearly reach space. You can also donate your BalticMiles points for charity.”

Robert Moerland, VP Client Services of Loylogic said:
“BalticMiles has become an innovative and rapidly developing loyalty scheme, and is a perfect fit to work with the solutions of Loylogic. We are very pleased to share our solutions with such a dynamic company and look forward to our partnership together.”

Loylogic launches the first global loyalty points earning solution

Monday, 04 January 2010

Zurich, Switzerland and Atlanta/GA, USA – Loylogic starts the year 2010 with the launch of another exciting loyalty innovation: the first truly global online points earning shopping solution. Loylogic EarnMall™ together with Loylogic EarnShop™ is the latest addition to Loylogic’s fast growing portfolio of loyalty earn and burn solutions.

The announcement of the two new earning loyalty solutions follows just one month after Loylogic announced the launch of the first loyalty program application that allows for real-time points redemption with the Apple iPhone. Both, the Loylogic EarnMall™ and Loylogic EarnShop™ earning solutions launch in January 2010.

Member Experience – Earn more points globally.
The Loylogic EarnMall™ solution, fully skinned in the program’s look and feel, allows members of participating loyalty programs to earn points with online merchants that cover 241 countries. The merchant selection will be fully personalized depending on a member’s defined shipping country and offers functionality to filter out local merchants to avoid cross border shipping, if desired. The EarnMall™ also has international currency capabilities allowing offers to be displayed and processed in the relevant country currency.
The Loylogic EarnShop™ provides members, on a global basis, a dedicated shop where they can earn up to 50 points per dollar spend on selected products or services.

Program Experience – Increase points sales and drive engagement.
The new Loylogic earning solutions will help loyalty programs develop new revenues from partnerships with global online merchants. At the same time, loyalty programs ‘digitalize’ their brand globally and give members, living anywhere in the World, an opportunity to engage more frequently with their preferred loyalty program. Undoubtedly, the new earning solutions will be a key driver of member engagement and foster overall member satisfaction.

Dominic Hofer, CEO of Loylogic said:
“With the addition of the Loylogic EarnMall™ and the Loylogic EarnShop™ solutions, we have become the only loyalty company in the World that can offer points earn and burn solutions out of one single, fully integrated technology platform. This leading technology, our global merchant network – we deliver products and services to 241 countries – together with our smart and innovative team, make Loylogic a unique loyalty partner for the leading travel, payment and gaming loyalty programs worldwide.”

2009

Loyalty program members can now redeem their points via the iPhone

Monday, 23 November 2009

Zurich, Switzerland and Atlanta/GA, USA – Loylogic will launch another innovation: the first full blown loyalty program application that allows for real-time points redemption with the Apple iPhone. MobApp™ is the latest addition to Loylogic’s portfolio of loyalty solutions and enables loyalty programs around the world, to add the mobile communication channel through an easy-to-integrate and easy-to-manage turnkey solution.

Loylogic MobApp™ will soon be launched with the first program client and once again will provide the loyalty industry with an innovative and customer-friendly tool to deepen engagement and program satisfaction.

Member Experience – Get full access.
Loylogic MobApp™ loyalty provides program members all relevant program information at any time and anywhere. Members will be able to

view program account information;
check the latest partner promotions;
browse a list of all program partners;
retrieve general program information;
benefit of channel-exclusive promotions;
redeem points through an easy-to-navigate reward shop.

Program Experience – Drive member engagement.
By opening the mobile channel for members, loyalty programs around the world make sure to cope with the quickly changing needs of their mobile member base. Launching an iPhone application will increase the relevancy of the program, boost member engagement and help companies to stay top of mind with their most valuable customers.
In addition, loyalty programs get an opportunity to offer an exclusive promotional channel to participating program partners. The feature helps strengthening partnerships with key program stakeholders and adds new points earning opportunities for members.

Easy to Get!
Loylogic MobApp™ is suitable for any loyalty program and can be implemented within a short time frame. Loylogic also handles the entire application registering process with Apple worldwide.
The solution is supported by a dedicated Content Management System that can be managed by the program team or outsourced to Loylogic for a small management fee.
Loylogic MobApp™ is easily skinned in a program’s look and feel, and will add a series of innovative features in 2010.

Loylogic opens office in North America and confirms commitment to U.S. market by hiring top loyalty

Friday, 04 September 2009

Kusnacht/CH – Continuing its dedication to boosting member engagement with global points-based loyalty programs, Loylogic is extending its geographic coverage with an office in the USA. The new Atlanta office complements the company’s bases in Zurich, Dubai and London.
To best cater to U.S. loyalty program sponsor’s needs, Loylogic has hired two seasoned professionals from the U.S. market to lead its North American operations.

Professional Excellence
Alan Goldstein, previously Director of Business Development at Maritz Loyalty Marketing, will lead Loylogic operations as General Manager. Steve Landuyt takes the position of Executive Vice President of Sales, North America, heading up sales and business development. Steve’s most recent role was SVP Sales & Business Development at Citigroup.
Alan and Steve bring exemplary skill sets and added insight to the already broad-based expertise shared by Loylogic’s existing senior team. With the perspectives they have gained from hands-on experiences with a wide variety of leading global Loyalty corporations, they bring intimate knowledge of the North American market. This knowledge will be critical to Loylogic’s ability to get a fast start and sustained continued growth as the company builds upon its global rewards platform.

Alan Goldstein, General Manager
Alan’s 21 years of experience read like a text book on business development, operational and strategic planning excellence. As COO he was a key player in developing Vesdia Corporation’s leading Merchant Funded Rewards platform. He then moved on to Maritz, building a personal career dossier that ticks all the right boxes in terms of loyalty program development and operations; giving him deep insight into putting together best-in-class solutions that work. In addition, Alan brings considerable strength to Loylogic’s merchant funded rewards and strategic alliance development competencies.

Steve Landuyt, EVP Sales & Business Development
Steve brings 20 years of customer-facing experience with American Express and Citigroup. He was with American Express for 17 years and his roles included marketing, business development and sales. After attaining the position of VP of Enterprise Sales at Amex, he then joined Citigroup as SVP, Sales & Business Development, identifying and building strategic partnerships for Citi Cards. Steve is passionate about helping customers develop long and lasting relationships with their consumers, by establishing collaborative dialogue and strategically appropriate reward structures. He received his MBA from The American Graduate School of International Management (Thunderbird) and has worked throughout Europe. This means he will be able to leverage multiple language and multi-cultural business acumen for the Loylogic team.

Dominic Hofer, CEO of Loylogic said:
“Alan is an all-round champion when it comes to loyalty management, and Steve has astounding abilities to create partnerships between like-minded parties. We are delighted to have secured two such proven professionals to lead our entry to the North American market.
Starting our business from Europe helped us solve global loyalty challenges better than any loyalty company in the market. Today, Loylogic’s ‘earn’ and ‘burn’ merchant networks cover 241 countries. This makes us the clear leader in engaging members of global loyalty programs. Our global approach and technology respond directly to the needs of the leading U.S. loyalty programs and gives us an edge in the North American market.”

Loylogic successfully launches the new SAS EuroBonus Shop

Friday, 12 June 2009

Kusnacht/CH – Only six months after winning the pitch process, Loylogic, the leading international reward solutions provider, goes live with the new SAS EuroBonus Shop. For EuroBonus members, the Loyrewards™ 2.0 platform provides a whole new loyalty and shopping experience, with a wide range of personalized services, several redemption features and a worldwide partner network offering over 600 exciting non-flight rewards from top Scandinavian brands to a suborbital space flight. To start with a bang, EuroBonus members can bid for a newly launched Philips 21:9 LCD TV and the points will be donated to a good cause.

After an implementation period of only six months, Loylogic timely goes live with the new EuroBonus Reward Shop. The shop presents itself in a whole new appearance and look & feel and offers the latest loyalty and shopping technology to EuroBonus members. From day one, EuroBonus members worldwide can redeem EuroBonus Points for over 600 non-flight rewards in various shopping categories, such as Home & Living, Style & Beauty and Kids & Family. Another key differentiator is the Loypay™ reward payment technology, which allows EuroBonus Members to individually select their preferred points-plus-cash combination to pay for any non-flight reward.

In addition, Loylogic’s Loyrewards™ 2.0 platform offers a large variety of additional features such as online auctions, raffles and donations. The shop offers a completely personalized reward and shopping experience to EuroBonus members and will help the SAS EuroBonus team engage and retain existing customers.

Bruno Frieden, COO of Loylogic said:
“The SAS EuroBonus Project has, and will continue to be, an exciting project for Loylogic. Together with SAS, the team solved many complexities associated with currencies and government rules to deliver a leading reward solution in just six months. We are extremely happy with the result and look forward to see the EuroBonus program achieve new heights.”

Another Fabulous Performance for Etihad Guest at the Freddie Awards

Friday, 01 May 2009

Kusnacht/CH, Fort Lauderdale/USA – For the third consecutive year, Loylogic client Etihad Guest did fantastic at the annual Freddie Awards. The frequent flyer program of Abu Dhabi based Etihad Airways, won four Freddies in the Europe, Middle East and Africa category including the prestigious awards for Best Website and Best Award Redemption.
At the 21st Freddie Awards 2009 in Fort Lauderdale, Florida, Etihad Guest was able to replicate its success of the previous years. Loylogic innovations helped the program to win as many as four Freddie Awards, including the coveted awards for Best Website and Best Award Redemption.

Best Website
After 2007 and 2008, Etihad Guest was honoured again for its website features, including Loylogic’s ‘Slider’ tool that allows members to design their own cash plus miles awards, which makes award redemptions with as little as one mile possible. In addition, the underlying Loypay™-algorithm generates values of up to 100 Dollars per mile spent, a value that no other program in the industry can match. Another big plus is the massive online rewards catalog featuring a network of close to 200 reward merchants worldwide that offer over 1,500 merchandise, experience, charity or auction rewards. Last but not least, the clear website structure and excellent usability of the Reward Shop clearly match the high expectations of Etihad Guest’s frequent flyers.

Best Award Redemption
Etihad Guest won the Freddie for Best Award Redemption for the second year in a row and took this category home for offering the most flexible award redemption in the industry. Members of Etihad Guest can start spending their miles with as little as one mile - the program offers the ultimate in cash and miles flexibility for award redemption. It’s obvious that the members appreciate this option and the ease in claiming awards.

Best Bonus Promotion and Member Communication
In addition, Etihad Guest could win the Best Bonus Promotion for giving its members the possibility to win up to 600,000 miles simply for booking their flights online. Finally, Etihad Guest won the Freddie for Best Member Communications with no less than a very impressive 9.45 value vote out of 10. Etihad Guest keeps in touch with its program members through a monthly e-statement, e-newsletter and the new dedicated reward e-newsletter.
The 21st Freddie Awards took place on April 23rd at the Hilton Fort Lauderdale, Florida. The Freddie Awards were introduced in order to honour the best frequent flyer and hotel programs worldwide. The Awards are named after late Sir Freddie Laker who attracted fame for pioneering low-cost air travel across the Atlantic in the 1970s.

66% of Frequent Travelers Find Miles Are Worth More

Wednesday, 25 March 2009

Kusnacht/CH – Following the insight gained from previous online surveys running alongside the Freddie Award voting, Loylogic has repeated the exercise for 2009; critical timing for understanding how loyalty programs may be perceived in the midst of the current economic crisis.
Loylogic, a leading reward solutions provider to loyalty programs worldwide, canvassed the opinions of more than 4,000 members from over 60 loyalty programs.

Significantly for marketers it emerges that, in the current downturn, miles and points are perceived as more valuable to program members. 66% confirm this, whilst 24% would find them more valuable if they were actually able to use them.

Lifestyle integration
Loyalty currency, and the purchasing power it places in the hands of program members, is now integrated into members’ lifestyles. 48% buying merchandise with their points tend to buy something they need and would also buy with cash; so the cash replacement value is becoming important. 31% use points to buy gifts for family and friends, and only 21% see the purchase opportunity as sitting outside their normal behavior (‘something expensive I would not buy with cash’).

Marketers should also be aware that this tendency to treat points as normal currency means that members seek good deals on good brands. As they would in their ‘non-promotional’ lives, so they do when it comes to points redeeming; 74% always compare prices when buying with cash via the Internet and, likewise, 70% calculate the cash value of their miles or points.

Adding value
The most significant motivating factor for program members (‘What makes the reward difference for you?’) lies, unsurprisingly, in the value they receive for their miles, as confirmed by half of all survey respondents. One in four prefers a large choice of rewards and 15% find that ‘an easy-to-use reward shop’ makes a difference. In addition, a staggering 84% would like the opportunity to use their miles or points directly on their preferred merchant websites.

The overall message is clear, miles and points have assumed greater significance to members now that we’re in a crunch; they’ll be looking to use them to defray purchase costs, but will expect the value represented by miles and points to hold up.

Rewards count now more than ever before, and it’s up to marketers to align their programs with member’s value expectations if they wish their programs to attract frequent users.

To download the survey results click here.

2008

Loylogic verhilft dem Vielfliegerprogramm von SAS zu neuen Höhenflügen

Monday, 29 December 2008

Kusnacht/CH – Nach einem hart umkämpften Auswahlverfahren hat Scandinavian Airlines Loylogic, den führenden Schweizer Anbieter von Prämienlösungen für Kundenbindungsprogramme, zum Aufbau und Betrieb des neuen SAS EuroBonus Reward Shops auserwählt.
Mit diesem neuen Kunden werden weltweit bereits über 4 Millionen Vielflieger ihre Meilen über Loylogic’s Plattform gegen ein breites Angebot von Sachprämien eintauschen können.

Für Loylogic ist der Zuschlag im Auswahlverfahren für den neuen SAS EuroBonus Reward Shops der krönende Abschluss eines erfolgreichen Jahres. Trotz schwierigem wirtschaftlichem Umfeld konnte der Umsatz um über 20% gesteigert werden und das Transaktionsvolumen der über Loylogic’s Prämienshops abgewickelten Transaktionen verfehlte nur knapp die zweistellige Millionengrenze. Auch im Beriech des Partnernetzwerks konnte Loylogic stark zulegen. Während Anfang des Jahres rund 100 Prämienpartner dem Netzwerk angehörten, so sind es heute 140 Unternehmen, die weit über 1’700 Sachprämien anbieten und diese in über 240 Länder der ganzen Welt versenden. Neben vielen anderen können heute Produkte von Sony, Apple, Armani und Ferrari gegen Meilen und Punkte bezogen werden. Schliesslich haben sich auch diverse gemeinnützige Organisationen zur Zusammenarbeit mit Loylogic entschieden, darunter etwa SOS Kinderdörfer und das Swiss Paralympic Committee.

Ein weiteres Highlight war sicher die Verleihung der Freddie Awards 2008, dem Oskar der Prämienprogramme, in Phoenix Arizona. Anlässlich dieser Veranstaltung konnte Loylogic für seinen Kunden Etihad Airways neben dreier weiterer Auszeichnungen auch den begehrten Titel des „Programme of the Year 2008“ sichern. Es erstaunt daher nicht, dass Etihad Airways sich entschlossen hat, die Zusammenarbeit auszuweiten und ab 2009 auch eine Meilensammellösung zusammen mit Loylogic umsetzen und anbieten wird.

Dem neuen Jahr sieht Loylogic mit viel Optimismus entgegen. Einerseits kann eine nachlassende Resistenz der Fluggesellschaften und Vielflieger gegenüber Sachprämien beobachtet werden. Zum andern zeigt sich klar, dass Prämienprogramme auch in anderen Marktsegmenten wie im Bereich der Kreditkartengesellschaften oder der E-Gaming Industrie immer mehr an Wichtigkeit gewinnen. Für solche Unternehmen sind attraktive und innovative Prämienlösungen, wie sie Loylogic anbietet, eine ideale Möglichkeit, sich von der Konkurrenz abzuheben. Schliesslich sind Prämienprogramme vom wirtschaftlichen Abschwung allgemein nur beschränkt betroffen, da jede Art von Vergünstigungen (also Punkte, Meilen) von Konsumenten stets geschätzt werden und gerade in Zeiten des wirtschaftlichen Abschwungs Einkäufe gerne gegen Meilen und Punkte als gegen Cash getätigt werden.

Dominic Hofer, CEO von Loylogic: „SAS EuroBonus ist das zweitälteste Vielfliegerprogramm Europa’s und einer der Innovationstreiber der Industrie. SAS zu gewinnen, ist ein grossartiger Abschluss eines erfolgreichen 2008 und zeigt, dass wir uns als Qualitäts-Leader in der Branche etablieren konnten. Wir führen nun über 1‘700 Prämien, beliefern 240 Länder und haben eine in dieser Industrie wohl unerreichte Lieferungserfolgsquote von über 99%. Damit verfügen wir über ein Sechsfaches an Prämien, beliefern viermal mehr Länder bei einer um 7% höheren Lieferungserfolgsquote als die weltweite Nummer 2 im Markt“.

Loylogic takes SAS loyalty program to new heights

Monday, 15 December 2008

Kusnacht/CH – Following a competitive pitch process, Loylogic, the leading international reward solutions provider, has been appointed by Scandinavian Airlines to build and operate the new SAS EuroBonus Reward Shop.
As well as wide-ranging reward and loyalty experience, Loylogic brings a growing worldwide reward merchant network to the task of strengthening, even further, the member appeal of SAS EuroBonus. The new, award-winning Loyrewards™ 2.0 platform will add another dimension to EuroBonus, taking it into 2009 in good shape to retain and attract customers.

In 2009 EuroBonus members will be able to redeem EuroBonus Points for a large selection of non-flight rewards, thanks to Loylogic. This is a global initiative which brings to fruition the ‘ambition’ that SAS Management referred to in its last Annual Report:

“The Group will also increase its focus on its most loyal customers. Its ambition is for EuroBonus to be the market’s leading and most attractive loyalty program bar none.“

The program is now about to swing into action as Loylogic prepares to put in place the technology, network and expertise which will provide SAS with the strategic and practical solution for driving member engagement.

EuroBonus members worldwide will soon benefit from a personalized reward experience which offers exceptional choice including auctions, games and the very latest gadgets, gizmos and services offering universal appeal, no matter what a member’s taste may be. EuroBonus Points are not only about to open up new possibilities for those who collect them, they’re about to become a real and vibrant currency that, through the Loylogic approach, makes redemptions easier, more exciting and more attractive than has ever been the case.

Loylogic innovation empowers the EuroBonus vision
Commenting on Loylogic’s appointment Mette Ostergaard, Vice President - SAS EuroBonus said:
“Getting the SAS EuroBonus Reward Shop is a prime consideration to enable us to breathe excitement and unrivalled customer appeal into the EuroBonus vision. This is a process which depends on finding a reward solutions provider that stands out above the competition, when it comes to expertise and innovation.

After meeting with numerous key players in the reward field it became clear that Loylogic could offer a technology platform capable of taking us to the next stage, and beyond. We’re hugely reassured by their proven and very strong delivery capabilities, creative business modeling and scalability.

But, at the end of the day, the whole business is about people; knowing you can work with them and depend on them to interpret your strategy and objectives. Loylogic offers a team of real loyalty and reward experts who not only know their own business inside out but also know ours astoundingly well”.

Dominic Hofer, CEO of Loylogic said:
“SAS EuroBonus is a scheme that has always helped to define the sensitive and complex process of loyalty generation. It’s the second longest-running frequent flyer program in Europe and has always been a showcase for innovation.

Our reward solutions at Loylogic offer a very real benefit to clients’ loyalty programs by making sure that they’re truly differentiated from whatever the competition may have come up with; that’s the main characteristic of all the work we’ve done over the last three years. SAS enables us to take our thinking to over 3 million new members, delivering great reward experiences and consolidating customer relationships over the long term for SAS”.

Loylogic to launch new loyalty reward platform

Monday, 13 October 2008

Kusnacht/CH – Loylogic, a Leading rewards solution provider, today announced release of Loyrewards 2.0. The enriched loyalty reward platform creates a completely immersive, user-centric, fully personalized reward shopping experience that gives Loylogic clients the chance to create engaging, 360-degree customer experience on their loyalty program web sites. This is Experience Based Differentiation (EBD) in action, designed to strengthen customer loyalty through the reward process.

Based in Zurich, Switzerland, Loylogic focuses primarily on reward services, helping loyalty program clients steer and increase the value of their loyalty currency.

Loylogic’s vision is to ‘make miles and points more valuable than money’. This is a promise which Loylogic strives to deliver to its clients in key sectors where customer loyalty is the linchpin of marketing initiatives. The key programs include card reward programs in the financial sector, frequent flyer and frequent guest programs in the travel industry, frequent player programs for e-gaming companies and coalition loyalty programs in the retail sector.

Loylogic, through the strength of the reward offering, enables any program sponsor to differentiate its loyalty initiative from its competitors. The reward offering is extensive and is structured to appeal to the most diverse member profiles, globally.

And now all this just got better.

Loylogic delivers on its promises by combining state-of-the-art technology with a reward network that brings together the world’s leading brands in a reward shop that’s completely customizable for any client.

Perhaps the most engaging aspect for program members is that reward browsingand-buying is an easily navigable, media-rich, interactive and highly personalized experience. A new user interface and richer media functionality helps the user to ‘live’ the experience of exclusive brands, travel and experience rewards online.

From a functional perspective, reward browsing has been made easier with ‘Quick Finder’, ‘Gift Finder’ and enhanced ‘Search’ that allows for searching destinationfocused rewards and latest additions to the shop besides the keyword search.
Moreover, the new ‘Mini Basket’ feature allows users to manage their basket while browsing through the reward catalog even before entering the checkout process.

One of the most important aspects contributing to the all-important customer delight factor, however, is rewards personalization. Upon login, the experience flows to match the member’s profile and tastes through personalized rewards and targeted key visuals. Throughout the site, the reward recommendations are made based on personal profile. This aspect of the experience is also reinforced by better categorization of user’s transaction history.

When asked about the significance of Loyrewards 2.0, Dominic Hofer, CEO, Loylogic said: “Our research shows that after members have redeemed for the first time they start accruing more miles and points, actually up to three times more. Loyrewards 2.0 will help our clients become more profitable by moving that first redemption, the ‘Golden Moment’, to an earlier point in time of a member’s lifecycle. Loylogic continues to invest in technologies that drive member engagement. The best is yet to come.”

Loylogic becomes first COLLOQUY Network Partner in Europe

Monday, 11 August 2008

Kusnacht/CH, Ohio/USA – As part of its continuing strategy of offering an unrivalled modular reward platform to loyalty programs on a global basis, Loylogic has announced its new affiliation with The COLLOQUY Network.

‘COLLOQUY Network Partner’ is a global partnership of independent loyalty consultants and practitioners who leverage COLLOQUY’s unique brand recognition and resources.

The new partnership brings two ‘firsts’ to the growing loyalty network, strengthening the proposition for both sides of the partnership but, more importantly, consolidating a real powerhouse of resources for clients concerned about the serious business of ongoing customer retention.

Based in Zurich, Switzerland, Loylogic is the first European partner, bringing intimate experience of the European market. Loylogic is not exclusively Euro-centric, however, and continues to build an extensive client base globally.

The other first is that Loylogic is the only partner that focuses entirely on reward services. Loylogic helps clients steer and increase the value of their loyalty currency.

Their unique and powerful rewards solution is based on a combination of state-of-the-art technology and an established and sophisticated international reward network comprising leading global brands. Loylogic’s modular approach enables loyalty program managers to offer genuinely motivational rewards to their program members; it also offers a unique cash-plus-points trading mechanism which brings the sort of goodies that customers genuinely want well within their grasp, much quicker than has often been the case. Seeing a result for their efforts and loyalty always spurs customers on to continued relationships with the companies they believe deserve their commitment.

“We’re delighted to become a COLLOQUY Network Partner”, said Dominic Hofer, CEO, Loylogic. “We’re among like-minded industry leaders; companies that have charted a course through some of the marketing world’s most difficult problems and perennial challenges and have made both a pure science and an inspiring art-form out of understanding consumers and customers, behaviors, motivations and desires. For anybody working in the business of loyalty today I think their life just got a whole lot easier with the combined and effective resources we can offer.”

Loylogic has recently expanded its own thought-leadership services, introducing Loylab to its newly designed corporate website. Loylab is an extensive repository of studies and surveys, thoughts, opinions and up-to-the-minute data and information on the loyalty industry.

“There’s a great fit between Loylogic and the rest of the complementary skills that now comprise the specialist line-up of COLLOQUY Network Partners,” commented COLLOQUY Editorial Director, Rick Ferguson. “Loylogic, of course, arrives with its own highly developed and sophisticated network; the world’s first reward e-marketplace. The access they make possible to leading consumer brands, and the way they do it through unique easy-to-use technology modules is the ultimate power injection for loyalty programs”.

About COLLOQUY
COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY®, a magazine serving the loyalty marketing industry since 1990, Colloquy.com, the most comprehensive loyalty web site in the world, COLLOQUY’s Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 30,000+ marketers with consulting, news, editorial, educational and research services across all industries and around the globe.

And the Freddie goes to

Tuesday, 06 May 2008

Kusnacht/CH, Phoenix/USA – Loylogic did fantastic at the 20th Freddie Awards in Phoenix Arizona. Its client, the Abu Dhabi based Etihad Airways, won four Freddie Awards, and its Frequent Flyer Program Etihad Guest was awarded the most prestigious title of 'Program of the Year 2008'.

The Freddie Awards 2008 turned out to be an even greater success than last years’ nominations, where Loylogic’s client – Abu Dhabi based Etihad Airways – was awarded with the Industry Impact Award. This year, Etihad Guest won as many as four Freddie Awards for Best Website, Best Customer Service, Best Award Redemption and was crowned with the title of Program of the Year 2008!

Best Website:
Etihad Guest was honoured for its web site features, including the 'Slider' tool that allows members to design their own cash plus miles awards, which makes award redemptions with as little as one mile possible. In addition, the underlying Loypay™-algorithm based Loypay™-technology generates values of up to 100 Dollars per mile spent, a value that no other frequent flyer program in the industry can match. Other big pluses are the clear reward layout in various categories such as Travel, Adventure or Shopping, themed channels such as Reward of the Day, Christmas or Mothers’ Day and many other features frequent flyers expect from an award-winning program.

Best Award Redemption:
It looks like Etihad Guest members are starting to find out what it's like to redeem awards in the program and are very pleased by their experiences. Etihad Guest takes the Freddie home in this category for the first time by offering the most flexible award redemptions in the industry. Additionally, tools such as raffles and auctions are front runners that hit the bulls’ eye of frequent flyers’ desires.

Program of the Year:
'Newcomer' Etihad Guest – it was only its second participation in the Freddie Awards – has finally knocked out competition this year to claim Program of the Year, a truly impressive performance. Etihad Guest was ready from day one to offer their members an innovative, well-rounded, well thought out and flexible program. Members can immediately start redeeming with their first earned mile and as their mileage accounts grow, they are enticed with some of the best award choices in the industry: a network of over 120 partners world-wide offer over 1,200 stunning rewards from leading lifestyle brands.
The 20th Freddie Awards took place on April 24th in the Wyndham Phoenix Resort in Phoenix, Arizona. The Freddie Awards were introduced in order to honour the best frequent flyer and hotel programs worldwide. The Awards are named after late Sir Freddie Laker who attracted fame for pioneering low-cost air travel across the Atlantic in the 1970s.

94% of Frequent Flyers Want Miles-plus-Cash Reward Payment Option

Friday, 07 March 2008

Kuesnacht/ZH – Loylogic, a leading reward solutions provider to loyalty programs worldwide, made an online survey along with the 2008 Freddie Award voting. More than 9,000 members from 60 frequent flyer programs worldwide participated and one message came through strongly: 94% of frequent flyers want a flexible miles-plus-cash payment option when redeeming rewards.

The survey also revealed other interesting facts and trends of the frequent flyer and credit card industry. Only about 30% of the participants feel that the value of their miles has increased over the past three years. As a consequence, 40% of the frequent flyers consider switching from their airline co-branded credit card to a credit card program – about every fifth voter has already done so.

Another surprising finding: more then 50% of all frequent flyers consider non-flight rewards a valid alternative to flight rewards and – even more astonishing – one out of six considers non-flight rewards more important than flight rewards. No doubt, this trend might heavily impact frequent flyer programs over the next years. While frequent flyers clearly want new reward options, they are not ready to swap their hard-earned miles for any low value offer. One out of two frequent flyers seeks “Great value” when redeeming miles for non-flight rewards.
Hence, increasing the tangible value of miles will be one of the key challenges that frequent flyer programs will have to resolve in future.

For more detailed information on the survey, please contact Rob Moerland at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Loylogic Built True International Reward Offering

Monday, 14 January 2008

Küsnacht/ZH – Loylogic, a leading reward services provider to loyalty programs worldwide, extended its reward offering from 150 to over 1,000 in the last 12 month. Even more remarkable: 75% of all rewards are shipped internationally. At the same time, Loylogic grew its global reward partner network to over 100 partners including top brands such as Apple, Azzaro, BlackBerry, Bugatti, Casio, Giorgio Armani, Kempinski, Motorola, Nike, Nintendo, Nokia, Panasonic, Philips, Porsche, Ray Ban, Samsonite and many more.

The fast growth is directly related to Loylogic’s reward marketplace technology, which provides an easily implementable and very attractive sales channel for reward partners around the globe. Loylogic integrates new reward partners within hours, giving them access to worldwide loyalty program members, own-ing billions of points and miles. Loylogic’s innovative business model further results in highly competitive reward pricing for the program members. As an example, the Gold Subscription of getAbstract, a provider or online book sum-maries, costs about 21,500 miles with Loylogic. In other shops, the exact same reward can cost three or even four times this amount.

One of Loylogic’s reward highlights is a unique James Bond experience for miles millionaires, starting with a stay in the original 007 Suite in Monaco fol-lowed by a speed boat training, a mock kidnapping to Octopussy yacht for tor-turous SPA treatments, a flight training exercise in a military jet on a Russian air base and a private tour of the Kremlin at the end. Another highlight was auc-tioned in December: Members could bid on 2 VIP tickets for the Spice Girls reunion concert in London that was sold out in a record time of 38 seconds.

"Loylogic’s tailor-made reward solutions with its unique and competitively-priced reward selection increases the value of loyalty currencies substantially. For international airline and hotel loyalty programs we provide the world’s leading reward portfolio and solve one of their biggest headaches” says Dominic Hofer, CEO of Loylogic.

2007

Loylogic führt Auktionen und Tombolas ein

Tuesday, 18 September 2007

Küsnacht/ZH, – Wer bisher Meilen sammelte, um damit Flugtickets und Edelprämien einzulösen, hat jetzt zwei neue Alternativen: Ab sofort können Vielflieger auch an Auktionen mitbieten und an Tombolas teilnehmen. Damit ist Loylogic der weltweit einzige Anbieter von Prämienshops für Kundenbindungsprogramme, der die gesamte Palette an Einlösemöglichkeiten über einen einzigen Shop anbietet. Zeitgerecht auf das einjährige Jubiläum des Loylogic-Kunden Etihad Airways wird ein Luxuswochenende in Australien versteigert. Zudem gibt es bei der Jubiläumstombola einen Geschenkkorb im Wert von mehr als 15'000 Franken zu gewinnen.

Das letzte Gebot eines Vielfliegers für das Wochenendangebot im australischen Brisbane steht derzeit bei 395'000 Meilen, was umgerechnet einem Wert von 4'500 bis 5’000 Franken entspricht. Die Auktion beinhaltet den Flug nach Australien und zwei Nächte für zwei Personen im bekannten Luxushotel Conrad Treasury Brisbane. Die Auktion wird am 30. September geschlossen.

Um an der Tombola mitzumachen, erhält man mit einem Einsatz von 100 Meilen bereits ein Gewinnlos. Zu gewinnen gibt es unter anderem einen Business Class Flug nach Bangkok für zwei Personen inklusiv einem viertägigen Aufenthalt im Shangri-La Luxushotel, einen Apple iPod Video inklusive Logitech Audiostation, ein Diamantenset, Gutscheine sowie Preise von Schweizer Herstellern wie Sprüngli, getAbstract und Swiss Military Watch. Die Jubiläumstombola endet am 31. Oktober, bereits wurden über 18’000 Gewinnlose gegen Meilen eingetauscht.

Die rasch wachsende Fluggesellschaft Etihad Airways, die nationale Fluggesellschaft der Vereinigten Arabischen Emirate, ist von den neuen Einlöse-Möglichkeiten begeistert. "Wir haben uns zum Ziel gesetzt, die Vorzeige-Airline der Welt zu werden. Dazu gehört es, unseren Gästen echten Mehrwert für ihre Treue zu schaffen. Wie die überwältigende Teilnahme und die vielen positiven Reaktionen unserer Kunden zeigen, sind Auktionen und Tombolas mit Sicherheit ein grosser Schritt in die richtige Richtung", sagt Peter Baumgartner, Executive Vice President Marketing and Product bei Etihad Airways.

Mit diesen Neuerungen baut Loylogic seine Position and der Spitze weiter aus. Der Prämienshop von Etihad wurde in diesem Frühjahr dank der Technologie von Loylogic bereits mit dem "Industry Impact Award 2007" ausgezeichnet. Der Award - in der Flugindustrie auch als fliegender Oscar bekannt - wird alljährlich vom amerikanischen Vielflieger-Magazin "InsideFlyer" und dessen Jury vergeben. Er honoriert Erfindungen, welche die Vielflieger-Industrie entscheidend verändern.

Loylogic Launches Industry-first Raffle and Auction Features

Tuesday, 18 September 2007

Kusnacht/ZH – Loylogic launches auctions and raffles through its Loyrewards™ service. Loyalty program members now enjoy more fun while redeeming points on aspirational rewards. From the program sponsor’s perspective, such redemption options spell out a partial answer to mounting points liabilities, especially in light of up-coming changes in accounting standards for loyalty schemes.

Loylogic recently launched the new auction and raffle redemption types – both offering industry first features – for the Etihad Guest Reward Shop, the frequent flyer program from Etihad Airways, the National Flagship carrier from the United Arab Emirates, based in Abu Dhabi.

Besides the standard auction process, Loylogic has developed a new - travel industry focused - process called "Multi-Item Bidding". The functionality allows airlines to auction any amount of flight seats on a given destination (e.g., 6 seats London-New York) and members to bid with points on the exact quantity of tickets they desire (e.g., 2 tickets). Loylogic's system automatically calculates the best deal for the airline within all possible bidding combinations. The winning members (e.g., member A with a bid on 1 ticket and member C with a bid on 5 tickets) can then settle their auction bids in a combination of points and cash, depending on their current points balance and payment preferences.

Loylogic's raffle process comes with another industry first feature called "Multi-Ticket Raffle". The functionality calculates exponentially the number of raffle tickets a member gets based on the number of points he/she is ready to redeem.

In addition to the fun-factor for the members, auctions and raffles offer a very cost competitive points burning for the program sponsor and more options to better control liabilities stemming from the ever increasing number of unused miles in frequent flyer program accounts.

“The new interpretation of the International Accounting Standards Board is going to hit loyalty program sponsors’ balance sheets with an increase in points liabilities. This is why we strive for procuring innovative, fun and rewarding redemption options for members worldwide at competitive burning costs for program sponsors” says Dominic Hofer, CEO. And he continues: “As you can see, we rigorously pursue our mission of making our loyalty program clients’ miles and points the most desirable loyalty currency in the market. Considering the tremendous success of Etihad Guest, we definitely deliver on our promise”.

Mathe-Genie und INSEAD-Abgänger bei Loylogic

Wednesday, 12 September 2007

Küsnacht/ZH – Zur Stärkung der Führungsstruktur des schnell wachsen-den Unternehmens hat der Schweizer Kundenbindungs- und Prämien-Spezialist Loylogic den indischen IT-Spezialisten Piyush Khandelwal (31) in die Geschäftsleitung als Chief Technology Officer nach Küsnacht be-rufen. Seine Aufgabe wird es sein, Loylogics Technologieplattform zum weltweit führenden Online-Prämienmarktplatz auszubauen. Bereits in jun-gen Jahren belegte Piyush Khandelwal unter 2'000 Teilnehmern den drit-ten Platz bei der Mathematik-Olympiade (1993). Nach seinem Abschluss am Indian Institute of Technology (IIT), einer der führenden technischen Hochschulen Indiens, arbeitete er bei diversen Technologieunternehmen in den USA, Kanada, England und Indien. Kurz vor seinem Wechsel zu Loylogic schloss er die französische Kaderschmiede INSEAD in Paris mit Bestnoten ab. Loylogic will bis 2010 das weltweit grösste Partnernetzwerk für Kundenbindungsprämien anbieten.

Math-Genius and INSEAD-Alumni Joins Loylogic

Wednesday, 12 September 2007

Kusnacht/ZH – To strengthen its technology expertise, the fast growing Swiss reward services provider Loylogic hires the Indian IT- specialist Piyush Khandelwal (31). Piyush will join Loylogic’s management team in the position of Chief Technology Officer. His job is to consolidate the competitive edge of Loylogic’s technology platform and make it the leading online reward-marketplace. At the age of 16, Piyush finished the regional Mathematics Olympiad third among more than 2,000 competitors. After graduation from the Indian Institute of Technology (IIT), one of the top technical universities in India, Piyush held various positions in several technology companies in the United States, Canada, England and India. Shortly before joining Loylogic, he graduated from the elite university INSEAD in France with top grades. By 2010, Loylogic wants to offer the largest reward partner network for non-flight rewards in the industry.

Vielflieger-Oscar dank Schweizer Technologie

Wednesday, 09 May 2007

Küsnacht/CH, Arlington/USA – Dank einer Schweizer Erfindung, dem Loypay-Slider des Küsnachter Prämien- und Kundenbindungs-Spezialisten Loylogic, wurde Etihad Airways in Arlington/USA mit dem "Industry Impact Award 2007" ausgezeichnet. Der Award - in der Flugindustrie auch als fliegender Oscar bekannt - wird alljährlich vom amerikanischen Vielflieger-Magazin "InsideFlyer" und dessen Jury vergeben. Er honoriert Erfindungen, welche die Vielflieger-Industrie entscheidend verändern.

Zahlreiche Vielflieger ärgern sich über die Verfügbarkeit von Prämien, womit die Attraktivität der Meilen abnimmt. Mit dem Loypay-Slider hilft Loylogic den Fluggesellschaften, dieses Problem zu lösen. Jede Flug- oder Sachprämie kann dabei in beliebiger Kombination von Meilen und Geld bezahlt werden. Wer beispielsweise 17'777 Meilen besitzt und eine Prämie für 25'000 Meilen erwerben will, stellt den Loypay-Slider auf 17'777 Meilen. Loypay berechnet automatisch den in Geld geschuldeten Restbetrag. Der Berechnung liegt ein Algorithmus zugrunde, sodass je nach gewählter Meilen-Cash-Kombination der Wert einer einzigen Meile auf über hundert Franken ansteigen kann. Dies ist weltweit ein absolutes Novum, das Vielflieger- und andere Loyalitätsprogramme für den Kunden attraktiver macht.

Die 19. Verleihung der Freddie Awards fand am 26. April im Crystal Gateway Marriott Hotel in Arlington, Virginia, statt. Die Freddie Awards wurden eingeführt, um die weltweit besten Vielflieger- und Hotel-Programme auszuzeichnen. Sir Freddie Laker gab dem Award seinen Namen. Er wurde 1978 von Königin Elizabeth II für seine besonderen Verdienste im Zusammenhang mit der kommerziellen Luftfahrt und der britischen Wirtschaft zum Ritter geschlagen.

Freddie's "Industry Impact Award 2007"

Wednesday, 09 May 2007

Kusnacht/CH, Arlington/USA – Thanks to Loylogic’s revolutionary Loypay-technology, Abu Dhabi based Etihad Airways won the "Industry Impact Award 2007" at the 19th Freddie Awards. The award honors innovations that have the biggest impact on the industry in coming years.

Etihad Guest was honored due to its unique approach to award redemption made possible through Loypay. With the Slider, Etihad Guests can mix any amount of miles and cash to pay for their rewards. Redemption starts as low as 1 mile, allowing every member to get value from the program from the first day. With the underlying algorithm and depending on the miles-plus-cash combination, the Loypay-technology can generate values of 100 Dollars and more for one single mile – something truly unique in the whole industry. “This isn’t a first-generation or even a second or third-generation programme. This new programme has jumped right into a leading position in terms of value and redemptions,” says Randy Petersen.

In addition, Loylogic offers a stunning selection of non-flight rewards from 60 worldwide leading lifestyle brands, and a fresh and personalized website to interact with Etihad Guests, portraying reward categories and channels (mother’s day specials for example).
“These Freddie Awards are a great achievement and proof that we offer the right technology and services to accomplish our mission: to make miles and points more valuable than money. We will further strive to pursue this goal and soon be able to provide our clients with new innovations in the area of miles-auctions and raffles“, says Dominic Hofer, CEO of Loylogic.

The 19th Freddie Awards took place on April 26th in the Crystal Gateway Marriott Hotel in Arlington, Virginia. The Freddie Awards were introduced in order to honor the best frequent flyer and hotel programs worldwide. The Awards are named after late Sir Freddie Laker who attracted fame for pioneering low-cost air travel across the Atlantic in the 1970s.

Loylogic stellt Weichen für die Zukunft

Wednesday, 11 April 2007

Küsnacht/ZH – Zur Stärkung der Führungsstruktur des schnell wachsenden Unternehmens hat der grösste Schweizer Kundenbindungs- und Prämien-Spezialist Loylogic den ehemaligen Finanzchef der Geberit Gruppe, Rudolf Huber, in den Beirat berufen. Er wird das Management darin unterstützen, die Weichen für die kommenden Wachstumsjahre zu stellen. Huber war massgeblich daran beteiligt, das ehemalige Familienunternehmen Geberit erfolgreich an die Börse zu bringen, und ist heute Verwaltungsrat mehrerer kotierter Firmen. Bedingt durch den erfolgreichen Geschäftsgang in den letzten zwölf Monaten wird Loylogics Personalbestand in der Schweiz von 11 auf 16 und in Dubai um vier Stellen aufgestockt. Das Unternehmen will bis 2010 das weltweit grösste Partnernetzwerk für Edelprämien anbieten.

Loylogic Sets Course for Future

Wednesday, 11 April 2007

Kusnacht/ZH – In order to strengthen its management, the fast growing Swiss reward services provider Loylogic appoints former Chief Financial Officer of Geberit Group, Rudolf Huber, to its advisory board. He will support the management team in setting the course of its future growth plans. Rudolf Huber had a significant role in the successful IPO of the Swiss Geberit Group and holds board memberships in various listed companies. Due to the successful business during the past twelve months, Loylogic will increase its headcount in Switzerland from currently 11 to 16 and an additional 4 in its Dubai office. By 2010, Loylogic wants to offer the largest reward partner network for non-flight rewards in the industry.

2006

New Reward Payment Technology Embraced by Frequent Flyers

Tuesday, 19 December 2006

Zurich, Switzerland – Until now, frequent flyers could only redeem their miles against rewards if they had the required miles balance. Missing miles could be purchased, but usually at overpriced rates. Loylogic introduces a new alternative called Loypay™, a revolutionary reward payment mechanism that accepts any combination of miles-plus-cash –thereby making miles more valuable than money. The patent-pending technology is based on a sophisticated algorithm which can boost the value of a single mile up to one hundred dollars or more. In order to feel the pulse of the frequent flyer community, Loylogic has launched a campaign at www.loypay.com , which proves to be a great success: Currently, every 28 seconds a frequent flyer votes for getting more value for his or her miles.

Times when frequent flyers had to refrain from ordering a desired reward due to missing miles are over. Loypay™ allows frequent flyers – as opposed to other reward shops – to individually choose the number of miles they want to redeem and just pay the difference in cash. Moreover, the higher the cash portion, the higher the value of the miles redeemed. Due to this revolutionary dynamic function, a single mile can have a value of up to 100 dollars and more rather then a fraction of a dollar as in other shops. The cost for the program sponsor, however, remains unchanged. Loypay™ even helps airlines make money on flight reward bookings. Since the program members not only redeem miles but also spend cash, the airline earns real cash on reward flights and as members maximize the value of their hard-earned miles, they increase the cash portion accordingly. „The Loypay™-technology clearly provides a win-win solution for both frequent flyers and airlines“, says Dominic Hofer, CEO of Loylogic. In November 2006, Loylogic has launched the Loypay™- campaign at www.loypay.com , which makes one thing clear: frequent flyers embrace the fact they can get more value for their miles. Due to the campaign’s success the deadline for participating in the online drawing has been extended to the end of February 2007. Until then, an Apple iPod 80 GB will be raffled off to a participant at the end of each month.

Porsche on Board

Friday, 01 December 2006

Zurich/Switzerland – More than 16 trillion miles lie currently idle in frequent flyer accounts all over the world. While in the past free flights and upgrades were popular among the frequent flyer community, non-flight rewards become more and more en vogue. Especially in the weeks before Christmas, web shops are booming as they save you from distressful shopping in overly crowded malls. Loylogic, a leading Swiss reward services provider, offers rewards that are more valuable than free flights or upgrades. Besides a gemmed computer mouse made of pure gold, shares in wineries in Southern France and snowboard lessons in Dubai in the largest indoor ski resort in the world, frequent flyers can now redeem Porsche vacation packages and factory visits against their hard earned miles. By 2010 Loylogic will offer the largest partner network for non flight rewards in the industry.

"Mile-millionaires, already spending lots of their time on business trips in airplanes, often don’t want to fly in their leisure time,” says Dominic Hofer, CEO of Loylogic. The sophisticated frequent flyer increasingly requires valuable experience and lifestyle rewards for his loyalty. By adding Porsche Travel Club to the Reward Shop of Etihad Airways, the national airline of the United Arab Emirates, Loylogic makes a further step in this direction: frequent flyers can now visit the Porsche production sites in Leipzig, Germany, and experience on- and off-road test drives on the FIA certified race track. Furthermore, nostalgic oldtimer drives through Tuscany or on Sicily can be redeemed against miles.

Loylogic has an ambitious goal: by 2010, they want to offer the largest reward partner network for non-flight rewards in the industry. Besides Porsche, Loylogic already features top brands, including Kempinski Hotels, Apple iPod, Logitech, International Herald Tribune, The Economist or Switzerland’s most famous Sprüngli chocolates. In addition, Etihad Airways’ frequent flyers can redeem miles for medical health checks, desert rallies or breathtaking rock climbing experiences.

Porsche neu an Bord

Tuesday, 28 November 2006

Küsnacht/ZH – Über 16 Billionen Meilen liegen derzeit auf den Konten der Vielflieger. Waren früher Freiflüge und Upgrades beliebt, sind es heute Sachprämien. Besonders vor Weihnachten sind Meilen-Webshops gut frequentiert; Sie ersparen qualvolle Weihnachtseinkäufe in überfüllten Einkaufsstrassen. Loylogic, ein Schweizer Dienstleistungsunternehmen für Kundenbindungsprogramme, bietet seinen Vielfliegern Edelprämien an, die wertvoller sind als Freiflüge und Upgrades. Neben einer mit Diamanten besetzen Computermaus aus Weissgold, Anteilen an Weingütern in Frankreich und Snowboardkursen in Dubai im grössten gedeckten Skiresort der Welt, können Vielflieger jetzt auch Porsche-Reisen und Werksbesichtigungen gegen Flugmeilen eintauschen. Loylogic will bis 2010 das grösste Partnernetzwerk für Edelprämien der Welt anbieten.

"Meilen-Millionäre, die oft geschäftlich im Flugzeug unterwegs sind, wollen in ihrer Freizeit nicht noch mehr fliegen," sagt Dominic Hofer, CEO von Loylogic. Der anspruchsvolle Vielflieger verlangt für seine Treue vermehrt nach Edel- und Erlebnisprämien. Mit der Aufnahme des Travel Clubs von Porsche in den Prämienshop der Etihad Airways, einer Fluggesellschaft aus den Vereinigten Arabischen Emiraten, können Vielflieger die Produktionsanlagen des Porsche-Offroaders Cayenne besichtigen sowie On- und Offroad-Erfahrungen auf dem FIA zertifizierten Rundkurs sammeln. Zudem werden Wochenend-Touren mit dem 911er durch den Schwarzwald angeboten sowie Nostalgie-Fahrten durch die Toskana oder auf Sizilien.

Das Unternehmen aus Küsnacht will bis 2010 das grösste Partnernetzwerk für Edelprämien der Branche anbieten. Neben Porsche führt Loylogic bereits andere bekannte Marken, darunter Apple iPod, Kempinski Hotels, die Tageszeitung "International Herald Tribune" und das britische Wochenmagazin "The Economist" sowie die Schweizer Produkte von Logitech und Sprüngli, die im Ausland besonders beliebt sind. Zudem können Vielflieger von Etihad Airways aus einem breiten Angebot wählen, das von medizinischen Gesundheitskontrollen bis hin zum Fallschirmspringen eine Vielfalt von Sach- und Erlebnisprämien beinhaltet.

Frequent flyer guru to join Loylogic

Wednesday, 11 October 2006

Zurich, Switzerland – 10. October, 2006 – Randy Petersen, the world’s leading frequent flyer expert, has joined the advisory board of Zurich-based reward services provider Loylogic Inc. In this position, Randy will provide global support to Loylogic and promote its patent-pending Loypay™ technology, which "makes miles more valuable than money". According to Mr. Petersen, this reward-payment solution constitutes one of the most important loyalty innovations since the first frequent flyer program was launched by American Airlines back in 1983.

For Dominic Hofer, CEO of Loylogic, Mr. Petersen’s decision to join the advisory board is a great accomplishment: "Randy is thrilled about our approach and his decision to join reinforces our focus to differentiate loyalty programs with our innovative reward services.” With Mr. Petersen’s support, Loylogic expects to make a breakthrough into the US frequent flyer program market over the coming months.

Mr. Petersen is editor-in-chief and publisher of InsideFlyer, considered to be the world's leading publication on frequent traveler programs, and founder of the popular FlyerTalk.com website. In addition, he is Chairman and President of a group of travel-related companies involved in collecting and disseminating frequent traveler program information and providing member support. The Wall Street Journal refers to Mr. Petersen as "the most influential frequent flyer in America," while The New York Times tagged him "the world's leading expert on airline frequent flyer programs." Besides Randy Petersen, several other industry experts are part of Loylogic’s advisory board: Hugh Pride, former CIO of Emirates and CEO of Mercator, Stefan Leser, Executive Vice President Scandinavia & Corporate Development, Kuoni Travel Holding and Dr. Richard Cuthbertson, Research Fellow Retail Marketing, Saïd Business School, University of Oxford.

Vielflieger-Experte stösst zu Loylogic

Wednesday, 11 October 2006

Küsnacht/ZH – 10. October, 2006 – Randy Petersen, der bekannte Experte für Vielfliegerprogramme, nimmt Einsitz in den Beirat der Loylogic AG, Küsnacht/ZH. Der US-Amerikaner soll die Qualität der Leistungen des weltweit tätigen Schweizer Dienstleistungsanbieters für Kundenbindungs¬programme überwachen und Massnahmen in die Wege leiten, welche die Loypay-Technologie, die Bonuspunkte wertvoller als Geld macht, international fördern. Nach Auffassung von Peterson zählt diese Technologie zu den wichtigsten Innovationen im Vielflieger-Bereich seit American Airlines 1983 das erste Kundenbindungs-Programm einführte.

Für Dominic Hofer, CEO von Loylogic, ist die Besetzung des Beirates mit Petersen ein Glücksfall: "Randy war von unserem Ansatz von Anfang an begeistert und sagte sofort zu". Loylogic erhofft sich, in den kommenden Monaten vor allem im US-Markt der Vielfliegerprogramme den Durchbruch zu schaffen.

Petersen ist Chefredaktor und Verleger des Magazins "Inside Flyer", das in über 130 Ländern erhältlich ist, und Mitglied des Verwaltungsrates verschiedener Unternehmen in der Flug- und Reisebranche. Das US-Wirtschaftmagazin "The Wall Street Journal" nennt ihn den einflussreichsten Vielflieger der USA, "The New York Times" den weltweit bekanntesten Experten für Vielfliegerprogramme.

Neben Petersen zählen folgende Reisespezialisten zum Beirat von Loylogic: Stefan Leser, Executive Vice President Scandinavia & Corporate Development, Kuoni Travel Holding, sowie Hugh Pride, ehemaliger CIO der Emirates und CEO von Mercator, und Dr. Richard Cuthbertson, Forschungsbeauftragter für Retail Marketing der Universität Oxford.

Loylogic: Making Miles & Points More Valuable than Money™

Wednesday, 06 September 2006

Zurich, Switzerland – 5. September, 2006 – Swiss-based Loylogic Inc. has launched its revolutionary Loyalty Reward Shop with Etihad Airways, the National Airline of the United Arab Emirates, where Etihad Guest members can redeem miles for Etihad Flights, stays at the world’s most luxurious hotel Emirates Palace, desert rallies with their families, the latest Apple iPod or even health checks at local medical clinics. Loylogic is the only provider to integrate miles buying, bidding, gambling and giving in its reward shops. Moreover, one single mile can have a value of up to 100 US Dollars due to Loylogic’s unique Loypay™ reward payment technology.

Etihad has recognized that a traveler’s biggest criticism is that accrued miles are not always easily redeemable for flights or attractive non-flight rewards. "Our goal is to be a leading 21st century airline”, says Peter Baumgartner, Head of Marketing at Etihad Airways. To set the benchmark in airline frequent flyer loyalty, Etihad has contracted Loylogic Inc., the Swiss-based reward services provider, to operate its Etihad Guest Reward Shop. The result clearly proves to be a new generation of reward shops. It integrates all possible miles redemption types and includes a unique feature to automate donations. Loylogic’s rapidly expanding network of international partners also offers a wide variety of rewards in areas such as jewelry, fashion, electronics, gourmet, leisure and experiences.

The key differentiator to current reward shops, however, is the revolutionary and patent-pending Loypay™ reward payment technology. This tool allows loyalty program members to individually select their preferred miles-plus-cash combination to pay for any flight or non-flight reward. Loypay™ dynamically calculates the face value of the miles redeemed depending on the miles-plus-cash combination selected. As a result, one single mile can have a value of up to 100 US Dollars for the program member while the loyalty program sponsor’s costs remain unchanged.

After the very successful launch with Etihad Airways, Loylogic plans the release of additional, unique redemption features and is set to expand its reward partner network and client base. “Our objective is to make our client’s loyalty program currencies more valuable than those of their competitors. Program members want to have an attractive reward selection as well as fun when redeeming their miles and points. Providing this important element of a loyalty program is our business. Our objective is to only work with one client per industry and region and our expansion is underway”, says Dominic Hofer, CEO of Loylogic.

Loylogic: 12 Mio. Auftrag von Etihad Airways

Wednesday, 06 September 2006

Zurich, Switzerland – 5. September, 2006 – Wer bisher Meilen sammelte, um damit Flugtickets einzulösen, hat jetzt eine bessere Alternative. Der Schweizer Anbieter Loylogic AG hat einen Edelwebshop für Flugmeilensammler eingerichtet, wo vom Honeymoon Weekend im luxuriösesten Hotel der Welt, über die Teilnahme an Wüstenrallyes bis hin zum Weingut in Frankreich alles erworben werden kann. Damit will Dominic Hofer, CEO und Gründer von Loylogic, zum Abbau des 16 Billionen Flugmeilen umfassenden Schuldenbergs aller Fluggesellschaften beitragen. Diese müssten mindestens 25 Jahre kostenlos fliegen, um alle offenen Meilen zu begleichen. Erster Kunde von Loylogic ist Etihad Airways aus den Vereinigten Arabischen Emiraten mit einem Auftrag von 12 Mio. Franken. Loylogic rechnet mit weiteren Grossaufträgen aus dem In- und Ausland und wird die Zahl seiner Mitarbeiter von derzeit zwölf bedeutend erhöhen.

Flugmeilen sind zur weltweit grössten Währung geworden und deren Handel zum profitabelsten Geschäft für Fluggesellschaften. Marketingspezialisten haben aber festgestellt, dass Kunden oft abwandern, weil sie sich eine gewisse Prämie nicht leisten können oder weil attraktive Prämien im Angebot fehlen. Viele Fluggesellschaften sitzen deshalb auf einem riesigen Meilen-Schuldenberg. Loylogic bietet dafür eine Lösung: Im Gegensatz zu den üblichen Webshops bestimmt der Kunde individuell einen Meilenbetrag zwischen Null und 100 Prozent und begleicht den Restbetrag mit Geld. "Dank dieser Funktion kann eine einzige Meile bei uns bis zu 100 Franken wert sein, statt wenige Rappen wie in anderen Shops", sagt Dominic Hofer. Die Kosten würden dabei für die Fluggesellschaft unverändert bleiben, betont er. Loylogic ist zudem der einzige Anbieter der Branche, der sowohl Auktionen, Gewinnspiele als auch Spendemöglichkeiten in seine Webshops integriert.

Die rasch wachsende Fluggesellschaft Etihad Airways war von diesem Konzept begeistert und hat es zum festen Bestandteil ihrer Kundenbindungsstrategie gemacht. "Wir haben uns zum Ziel gesetzt, die Vorzeige-Airline der Welt zu werden. Dazu gehört es, für unsere Gäste echten Mehrwert für ihre Treue zu schaffen", sagt Peter Baumgartner, Marketingchef bei Etihad Airways.

Link zum neu eröffneten Reward Shop der Etihad Airways
www.rewards.etihadguest.com

Loylogic hires Middle East Loyalty Expert

Thursday, 23 February 2006

Zurich, Switzerland – February 22, 2006 – Loylogic Inc., founded in Switzerland in 2005 to ultimately make miles and points more valuable than money, continues its fast growth by opening a branch in the Middle East.

Loylogic Middle East is based in Dubai and lead by Mamoun Masarweh. He will assume office as per April 1 2006 and brings the experience needed to oversee Loylogic’s successful business development for the Middle East region: Before joining Loylogic as General Manager Middle East, Mamoun Masarweh was Business Development Manager of Air Miles Middle East, where he helped launch its coalition program. Prior to this he was Sales Officer for Network International, an Emirates banking company, and held several managerial marketing positions in Canada. Mamoun has a Degree in Science from Yarmouk University in Irbid, Jordan.

2005

Loylogic hires Quality Delivery Expert

Tuesday, 22 November 2005

Zurich, Switzerland – November 21, 2005 – Loylogic Inc., founded in Switzerland in 2005 to ultimately make miles and points more valuable than money, hired the long sought-after expert for highest quality of project Delivery: Benno Iten.

He will join Loylogic as per January 1 2006 as partner and its resident project delivery guarantor. In his latest role, Benno Iten was EVP of the Project Delivery Center of Swisscom IT Services in Zurich, Switzerland. Prior to this, he was the EVP of Project and Consulting at Atraxis Group, before he assumed the leadership of EDS' Air Transportation Solution Centre for Europe, the Middle East and Africa. 1994- 1999 he had been the Founding Partner and CEO of Zurich-based consultancy firm Convergence Group; before that he had worked as Project Manager of IT & Processes for Credit Suisse in New York, the USA and Singapore. Benno has a Degree in Economics from the University of Berne, Switzerland.

Loyrewards™ : Loylogic patents its world-leading Reward Service

Friday, 29 April 2005

Zurich, Switzerland – April 28, 2005 - Loylogic Inc., recently founded in Switzerland to ultimately make miles and points more valuable than money, today announced to have successfully patented its worldleading Reward Service Solution: Loyrewards™.

Loyalty programs worldwide have proved to be successful marketing tools. However: The consumption of frequent flyer miles and bonus points often lags way behind their collection. An example: the amount of unredeemed frequent flyer miles worldwide has reached 16 trillion miles – that’s 16,000,000,000,000 – and furthermore this figure is growing by 20% per annum. As the availability of rewards fails to keep pace with this level of growth, frequent flyer programs face miles devaluation and member dissatisfaction, which has a direct impact on the company’s bottom line.

Loyrewards™ fully addresses these challenges by increasing the tangible value of miles & points by applying the Loymart™ and Loypay™ technologies. Thanks to these Loylogic solutions, one single mile could be worth up to USD 100, without impacting on a program sponsor’s mile or point investment. At the same time, Loyrewards™ innovative reward selection paves the way to happier and more loyal clients by ensuring that members find the one reward that will motivate them to consolidate their business with the program sponsor.

In short: Loylogic clients will ultimately benefit from substantially higher sales – including miles sales to marketing partners – and typically achieve payback within 12 months.

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Another Fabulous Performance for Etihad Guest at the Freddie Awards

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And the Freddie goes to

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Freddie's "Industry Impact Award 2007"

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Loylogic Sets Course for Future

New Reward Payment Technology Embraced by Frequent Flyers

Porsche on Board

Porsche neu an Bord

Frequent flyer guru to join Loylogic

Vielflieger-Experte stösst zu Loylogic

Loylogic: Making Miles & Points More Valuable than Money™

Loylogic: 12 Mio. Auftrag von Etihad Airways

Loylogic hires Middle East Loyalty Expert

Loylogic hires Quality Delivery Expert

Loyrewards™ : Loylogic patents its world-leading Reward Service

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