Loylogic

The Track of Success

  • Nov 072016
    Akruu Logo

    Gulf Air’s Falconflyer Loyalty Program Launches with Akruu

    Now, you can earn Falconflyer Miles on Akruu.com

    Atlanta, GA – November 7, 2016

    The Kingdom of Bahrain’s national carrier, Gulf Air, today announced a partnership with Akruu, an online portal that is changing the way miles are earned by providing members of participating loyalty programs with daily, constantly-evolving offers. Akruu aims to deepen member engagement by encouraging earlier and aspirational reward opportunities by making earning [akruuing] a part of everyday life.

  • Oct 312016
    Akruu Logo

    Loylogic Launches Akruu, an Industry-leading Loyalty Solution Offering New Ways to Earn Points/Miles from Multiple Program Currencies

    Programs Using Akruu Will Experience a Significant Boost in Member Engagement, Revenue and Brand Loyalty

    Atlanta, GA – November 1, 2016 – Loylogic, the leading loyalty solutions provider, has launched Akruu, an innovative online solution that provides loyalty program members with unparalleled flexibility in earning points/miles. As such, Akruu is able to create a significant boost in member engagement and revenue for loyalty programs that are participating in Akruu. 

  • Jul 112016

    One Step Forward, No Steps Back

    In response to Colloquy’s 2015 Loyalty Census which specified that nearly 60% of loyalty programme members are inactive, we recently advocated on the way members of loyalty programmes are able to earn their points or miles. When delving deeper into the issue of loyalty programme activity, the problem is not acquisition, in fact, at 3.3B members globally, people are signing up for loyalty programmes more than ever before.

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  • May 032016

    Don't Mind The Gap: The Collect Effect

    In 2015, loyalty program membership recorded the highest number in history at 3.3B program members; conversely, program activity levels are at an all-time low as nearly 60% of members are inactive . This does not come as a surprise given that loyalty program activity rates have been heading down this path for years; it’s time to look at how to transform the way your members engage with your program.

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