- Jul 022013
- Jun 212013
Loyalty points redemption at the point-of-sale may just be the preferred mechanism for strengthening loyalty by giving members the value they desire, the redemption choice they seek, and the flexibility they need. And, at the same time, it provides for that strong use case that digital wallets need in order break through user adoption: consumer can pay with new money and merchants get access to new money.
- Jun 132013
Using a mobile wallet at the point of sale may be easier and safer than paying with cash, but right now, it has few advantages over paying with plastic.
That means that in some ways, mobile and digital wallets are a technology in search of a use case, which helps to explain why mPayments account for just 0.001 percent of total retail purchase volume.
- Jun 112013
Zurich, Switzerland – Loylogic, the leading innovator of loyalty e-commerce and e-payment solutions, has won the award for the ‘Best Loyalty Industry Innovation” for PointsPay at the Loyalty Awards in London on June 11, 2013. PointsPay is the world’s first global mobile payment wallet that enables payments with loyalty currencies at over 32 million merchants worldwide.
- Jun 112013
- Best Loyalty Industry Innovation
- May 282013
What do consumers want most when it comes to loyalty and rewards programs?
It’s a question that’s important to not just the designers of loyalty platforms, but to those in the retail and travel industries and any other vertical in which rewards and points play a major role.
- May 232013
As part of the voting process for the 25th anniversary of the Freddie’s, Loylogic asked frequent travellers a few questions related to their behaviour and desires with their loyalty programs. The survey was online during March 2013. Loylogic collected just under 1,000 votes from members of over 400 loyalty programs worldwide.
- May 162013
For many, when you think of loyalty or rewards programs, airlines are among the first businesses that come to mind. But since almost every airline has such programs, what loyalty features do they feel lead to the greatest differentiation? PYMNTS.com spoke to one exec who helped build his airline’s loyalty program from the ground up, and learned how Loylogic’s PointsPay platform ultimately ended up soaring above the rest.
- May 152013
For many, when you think of loyalty or rewards programs, airlines are among the first businesses the come to mind.
According to Barry Green, VP customer relationship management at Etihad Airways, that puts even more pressure on airlines to stand out in the crowd.
- May 072013
At a time when countless rewards programs offer consumers with a seemingly endless choice, how do you make your loyalty program stick?
According to Dominic Hofer, CEO and founder at Loylogic, the key is letting those consumers use their loyalty points wherever they please. PYMNTS.com spoke with Hofer about Loylogic’s PointsPay system, his company’s approach to loyalty and why having a "liquid" virtual currency is the key to creating loyalty success.