- Jul 112016
In response to Colloquy’s 2015 Loyalty Census which specified that nearly 60% of loyalty programme members are inactive, we recently advocated on the way members of loyalty programmes are able to earn their points or miles. When delving deeper into the issue of loyalty programme activity, the problem is not acquisition, in fact, at 3.3B members globally, people are signing up for loyalty programmes more than ever before.
One Step Forward, No Steps Back
- May 032016
In 2015, loyalty program membership recorded the highest number in history at 3.3B program members; conversely, program activity levels are at an all-time low as nearly 60% of members are inactive . This does not come as a surprise given that loyalty program activity rates have been heading down this path for years; it’s time to look at how to transform the way your members engage with your program.
Don't Mind The Gap: The Collect Effect
- Aug 082013
We live in an economy where personal consumption is over $11 trillion and plastic payments have surpassed all other payment options at the point-of-sale. Mobile payments, however, remain a nascent offering, representing only 0.01% of retail purchase volume.1 Despite a rise in consumer spending, consumers are remaining wary.
- May 232013
As part of the voting process for the 25th anniversary of the Freddie’s, Loylogic asked frequent travellers a few questions related to their behaviour and desires with their loyalty programs. The survey was online during March 2013. Loylogic collected just under 1,000 votes from members of over 400 loyalty programs worldwide.
- Apr 242012
As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from March 2012. Loylogic collected just under 1,500 votes from members of over 500 loyalty programs worldwide.
- Feb 202012
In recent years many loyalty programs, together with their loyalty services providers, have done a good job exploiting the potential of in-store and online points earning. However, there is still a lot of work to do on the points burning side. The big opportunity for leading loyalty programs around the world is to make rewards ubiquitous. Rather than forcing program members to follow their hard-earned points to the few places where they can be redeemed, points and miles should follow the program members so they can shop for anything, anywhere.
- Mar 042011
Following their first redemption, customer earn rates can increase by 8 times when compared to their previous accrual patterns. Loyalty programs therefore need to find ways to ensure this first redemption can happen as early as possible in the customer-life-cycle.
- Oct 292010
As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from September 17 to October 15, 2010.
- Apr 302009
During the 2009 Freddie Awards, Loylogic asked frequent travelers questions related to their points and miles redemption behavior. The survey was online from January 15 to February 28, 2009. Participants had a chance to win a Ugobe Pleo Robotic Toy.
- Mar 162009
Just as retail, travel and other business models have evolved to meet the opportunities and challenges of the digital age, so to must loyalty rewards fulfillment models evolve to take advantage of new technologies and the demands of today’s just-in-time marketplace. Those loyalty program operators committed to staying fluent and flexible with technology will win the day. Today’s tools can speed program members toward the Golden Moment of reward redemption like never before— creating more engaged and more profitable members in the process.