Challenge
Every American Express card issued around the world needs to have a reward shop that provides the necessary choice of rewards to inspire and engage users, driving loyalty. This means meeting the challenge of delivering the required loyalty rewards platform across different markets and to different demographics with very different ideas around the rewards they desire. For Centurion cardholders, Amex required a reward shop that offered relevant, high-end products for a wealthy and discerning audience.
Solution
Loylogic has always had a global outlook and footprint. We’re multilingual, multicurrency, and multinational, shipping to over 170 countries every year. This experience has led to American Express choosing us as their rewards provider across multiple regions, with a brief of creating a very attractive rewards portfolio for their membership that spans multiple categories and delivers real impact. For Centurion, Loylogic used the tried and tested reward shop platform, but with an elevated rewards portfolio that included Ferraris and Mastercraft boats, amongst others, helping to drive engagement and points redemption.
Impact
