Challenge
As well as being a popular redemption choice, Gift Cards are also frequently used in email phishing scams. Aggressive email filters can occasional flag digital Gift Cards as spam, which prevents the member from access their reward.
Solution
After analysing the challenge Loylogic made two changes to the fulfilment process. In-app delivery of Gift Cards was recommended as the primary method of fulfilment and the existing email template and process was tweaked to increase email deliverability. As a result, customer complaints and resolution time reduced by 50%.
Impact
