Challenge
Sixt, without operating a point-based loyalty scheme of their own, wanted to find a way to reward and engage their best customers.
Solution
The solution was to provide selected Sixt customers with access to Dezerved, an exclusive platform that connects loyal customers directly with exclusive content, products, and experiences, from the world’s most desirable brands such as Laurent Perrier, Omega, Bang & Olufsen, and Shangri-La hotels. Through the partnership, customers of SIXT could access the Dezerved platform for free and, upon registering, receive 5,000 complementary credits which can be used to unlock special ‘cash plus points’ offers reserved only for those special customers.
Partnering with Dezerved provided another way for Sixt to engage, reward and deliver real value to their loyal customers, helping to drive loyalty with the biggest spending customers.
Impact
