The Track of Success

  • Jun 122019

    Rational Pricing for Airline Miles

    Zurich, Switzerland | 12th June 2019

    Many frequent flyer programs sell miles directly to their members. But miles are “funny money”, with widely fluctuating values barely understood by the public. We investigated Buy Miles prices and uncovered best practices. Our objective was simple: Determine the fair value in USD for a mile in each program, and compare that value to the price the program charges members when buying miles directly, in order to find the right pricing approach to tap into this million-dollar business.

    Download this white paper now to find out more. 

  • May 232019

    Irish Life and Loylogic Announce Partnership for a Reward Store for the MyLife Health App

    Zurich, Switzerland | 23rd May 2019

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Irish Life, Ireland’s leading life and pensions insurance provider, announce the launch of a reward store for Irish Life’s new and innovative health and well-being app, MyLife. The MyLife app encourages people to adopt a healthier lifestyle, and it rewards them for doing so. Irish Life customers will have access to a reward store built by Loylogic, and will be able to claim rewards for their healthy behaviour through this store.    

  • Apr 292019

    Loylogic Announces Expansion of Business Operations to Japan

    Zurich, Switzerland | 29th April 2019 

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces its business expansion in Japan by opening its eight office to be located in Tokyo.  With this new strategic location, Loylogic expands its international reach and increases its presence for existing and new customers in Japan and the APAC region.   

  • Apr 032019

    Icelandair and Loylogic Announce a Strategic Partnership for a Global Travel Rewards Portal

    Zurich, Switzerland | 3rd April 2019 

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Icelandair Saga Club, Icelandair’s loyalty program, announce a partnership to launch Loylogic’s cutting edge travel platform in the coming months. The global portal enables Saga Club members to collect or redeem points, and a combination of both, by booking hotels and renting cars from thousands of offers across the world.   

  • Mar 192019

    The Future of Loyalty Engagement

    Zurich, Switzerland | 20th March 2019

    By  Piyush Khandelwal, Chief Operations Officer at Loylogic

    Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have also come to understand the importance of non-core rewards that inherently provide attainability (early redemption), availability (unlimited choice) and inclusivity (everyone participates). In addition to increasing member engagement, non-core rewards enable strategic program management, for example, they can be used as tier-based benefits to members and even reduce the average cost per point. Members engage more and costs come down [1]- Isn’t that what economic dreams are made of?



  • Feb 042019

    Atlasglobal and Loylogic Announce a Strategic Partnership for Akruu

    Zurich, Switzerland | 4th February 2019

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Atlasglobal, a leading Turkish Airline, announce a strategic partnership for Loylogic’s cutting edge, co-branded earning solution, Akruu. Through this collaboration, Atlasmiles aims to deepen member engagement by enabling their members to earn more miles through Akruu’s innovative earning modules, thereby leading to increased program revenue. 

  • Jan 072019

    Royal Jordanian and Loylogic Deepen their Partnership by Launching a Global Reward Portal as well as Buy and Gift Miles

    Zurich, Switzerland | Amman, Jordan | 7th January 2019

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Royal Jordanian Airlines have extended their partnership by launching an additional three of Loylogic’s leading solutions for their Royal Club loyalty program: Buy and Gift Miles solution as well as REX, the global rewards portal.

  • Dec 132018

    Sharaf DG and PointsPay by Loylogic to Provide Points Redemption Choices for Leading Loyalty Programs

    Zurich, Switzerland | 13th December 2018

    Sharaf DG and PointsPay announce an exciting new Exclusive partnership that allows loyalty program members to redeem points when shopping online. As such, Members of major loyalty programs like Etihad Guest and Smiles by Etisalat are now able to spend their miles or points at Sharaf DG.com by simply logging to their accounts and making payments in easy 3 steps process. 

  • Dec 052018

    PointsPay – The Perfect Festive Gift for your Loyalty Program

    Zurich, Switzerland | 5th December 2018

    By Loylogic Insights 

    It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or friends in the run up to the holiday season.  The giving of gifts to loved ones is of huge emotional significance, and so it’s an ideal opportunity for your loyalty program to strengthen the bond with your members and play a critical supportive role in this process.