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Icelandair and Loylogic Announce a Strategic Partnership for a Global Travel Rewards Portal

Members of Icelandair’s loyalty program, Saga Club can now earn or redeem points for hotel bookings and car rentals through Loylogic’s global travel portal.  

Zurich, Switzerland | 3rd April 2019 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Icelandair Saga Club, Icelandair’s loyalty program, announce a partnership to launch Loylogic’s cutting edge travel platform in the coming months. The global portal enables Saga Club members to collect or redeem points, and a combination of both, by booking hotels and renting cars from thousands of offers across the world.   

With its extensive experience and track record in the loyalty and travel industry, Loylogic was a natural fit for the partnership with Saga Club which was looking for new ways to engage their members and increase their redemption and collection offering.

Dominic Hofer, Founder and CEO of Loylogic adds, “We are thrilled to enter this new partnership and to work with Icelandair on the design and implementation of a new global travel solution. Following our belief to provide more choice to programs and their members, our travel solution offers the flexibility for members to do both, redeem points or collect more of the points currency, thus increasing the program’s points sales. It is even possible to redeem and collect at the same time when paying in a combination of points and cash. This new partnership recognizes and strengthens our passion for delivering smart choices to programs and increasing member engagement with the ultimate objective to provide sustainable program growth. We are looking forward to our collaboration and to sharing this goal with Icelandair”

Nótt Thorberg, Director of Loyalty at Icelandair adds “We are excited to start the partnership with Loylogic, which gives our members the ability to book any hotel and rental car with Saga Points, in full or as partial payment, while earning Saga Points for the part they pay in cash. Our strategy is to offer our members flexibility and outstanding customer experiences in all the products we offer, using the latest technology and partnership opportunities to be at the forefront of the industry. The partnership with Loylogic allows us to double down on this focus and offer our members third party points redemptions and earning in the most seamless and flexible manner. We also look forward to exploring future opportunities with Loylogic”.

About Icelandair Saga Club
Icelandair Saga Club is Icelandair´s Frequent Flyer Program and has members all over the world. The program offers multiple benefits to it´s most frequent flyers as well as special offers and rewards for all members. Icelandair Saga Club was founded in 1992 but Icelandair has been flying for over 80 years. Icelandair is a leading airline offering flights to and from Iceland, and attractive option for cross – Atlantic flights. Icelandair provides safe, reliable flights and exceptional service on flight to metropolitan areas on both sides of the Atlantic. The airline operates out of Iceland and uses the country´s geographical location between North America and Europe as an opportunity to build an ever-growing network of international routes with Iceland as a hub.

About Loylogic

Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions of products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved most. For more information please visit www.loylogic.com 

Press contact: Richa Bakshi | Richa.bakshi@loylogic.com