Mawarid Finance and Loylogic Announce a Strategic Partnership for Akruu

Zurich, Switzerland | 6^th August 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Mawarid Finance PJSC, a leading Islamic finance and investments group licensed by the UAE Central Bank, announce a strategic partnership for Loylogic’s cutting edge earn solution Akruu. The common objective is to provide more opportunities to collect points and consequently more value to the members of the Falak Tayyeb loyalty program thereby enabling them to reach their redemption goal faster. 

Buy, Gift or Transfer? Loylogic is the answer.

London, UK | 12^th July 2018

By Ivo Knottnerus, Sales & Business Development Director

A call to all Loyalty Program Managers: How do you reactivate the inactive members in your program? It is a fact that across the board 50-70% of the members of any given loyalty program today are inactive. The reasons are multiple and range from not finding enough interesting and engaging redemption opportunities, to not having enough points or miles in their accounts for a redemption in the first place and losing interest. What are you going to do about this? How are you going to activate the inactive members and re-engage them?

What if I tell you that there now is a solution to this problem?

Malaysia Airlines Enrich and Loylogic Announce the Launch of Loylogic’s New BUY Miles Solution

Zurich, Switzerland | 9^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Enrich the frequent flyer program of Malaysia Airlines have partnered to implement the new Loylogic Buy Miles Solution. The collaboration kicks off the launch of Loylogic’s new cutting-edge Buy Miles platform, which enables members of a loyalty program to acquire more of their program’s miles in a fast and seamless way. It is supporting the objective of programs and members alike, to offer a simple solution, through which the member’s miles balance can be increased instantly and without further accrual effort. The possibility to simply buy more miles also plays an important role in ensuring the greatest member engagement of a program and its ROI.

Loylogic Launches Their New Buy, Gift and Transfer Technology Platform with Aggressive Price Positioning

Zurich, Switzerland | 5^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces its strategic entrance into the Buy-Gift-Transfer (BGT) market with its new BGT-module by offering a state of the art technology platform combined with excellent commercials. Leaving out the service fee completely in their pricing model, Loylogic’s plug and play solution can be integrated within a few weeks and deliver substantial program revenue almost immediately at a cost of 60-90% below that of current solution providers.

A Few Minutes with Dominic Hofer, Founder & CEO of LoyLogic

Zurich, Switzerland |  25^th June 2018

By The Wise Marketer

The Wise Marketer recently interviewed Dominic Hofer, Founder and CEO of Loylogic to get his take on the broader loyalty marketing world, the importance of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical.

Watch it Now 

The key to your loyalty program’s survival and success is all about making the right choice

Zurich, Switzerland | 21^st June 2018

By Dominic Hofer, Founder & CEO, Loylogic

Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no choice… whatever we connect it with, choice is everywhere not just in our language but also in our lives. It is said that we make around 35,000 conscious and subconscious choices and decisions in one single day alone.*¹ We take for granted having so many choices in life, but when we have no choice in a matter then we remark upon its absence in a negative way.

SWISS Miles & More and Loylogic Announce a Strategic Partnership on PointsPay to Offer Increased Member Choice and Flexibility

Zurich, Switzerland | 11^th June 2018 

A new strategic collaboration has been launched between SWISS Miles & More, part of the biggest frequent flyer and awards programme in Europe, and Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, with the goal to provide more choice and value to the SWISS Miles & More members through Loylogic’s powerful one button solution PointsPay.

SWISS Miles & More and Loylogic Disrupt Online Earn and Burn With PointsPay

London, UK | 11^th June 2018 

By Akif Khan, Head of PointsPay at Loylogic

Today, the majority of airline loyalty programs drive non-air redemptions via a combination of channels such as their online reward shops, vouchers and gift cards, hotel and car rental partnerships, and even direct redemption possibilities with selected partners. The reward shop model in particular has worked well for a long time, but it’s under pressure in a world where consumer expectations are constantly rising in the face of the relentless growth and sophistication of ecommerce.

Jumeirah and Loylogic Announce the Launch of the Global Rewards Platform for the Jumeirah Sirius Programme

Zurich, Switzerland | 4^th June 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Jumeirah Hotels and Resorts, the global luxury hospitality company, have launched a cutting edge rewards platform for the Jumeirah Sirius recognition and rewards programme.

Jumeirah Sirius is seeing a constant growth in its international member base thanks to the increase in global luxury travellers to its outstanding destinations as well as its portfolio development.  Loylogic, as a powerful loyalty partner who offers seamless and global redemption experiences for members worldwide, is hence of strategic importance to the programme. For the first time since its existence, the programme now offers engaging non-core redemptions to its members through Loylogic’s leading global reward platform.

Can loyalty programs finally overcome the engagement versus breakage conundrum?

London, UK | 24^th May 2018

By Oli Dervey, Head of Strategy, Loylogic 

Ever since loyalty programs evolved from a means to retain customers to a means to generate cash for their operators, there is an inherent tension between reaping profits from expiring points and engaging members through rewards. New redemption options may offer a way out of this conundrum.