The Track of Success

  • Jun 112018

    SWISS Miles & More and Loylogic Announce a Strategic Partnership on PointsPay to Offer Increased Member Choice and Flexibility

    Zurich, Switzerland | 11th June 2018 

    A new strategic collaboration has been launched between SWISS Miles & More, part of the biggest frequent flyer and awards programme in Europe, and Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, with the goal to provide more choice and value to the SWISS Miles & More members through Loylogic’s powerful one button solution PointsPay.

  • Jun 112018

    SWISS Miles & More and Loylogic Disrupt Online Earn and Burn With PointsPay

    London, UK | 11th June 2018 

    By Akif Khan, Head of PointsPay at Loylogic

    Today, the majority of airline loyalty programs drive non-air redemptions via a combination of channels such as their online reward shops, vouchers and gift cards, hotel and car rental partnerships, and even direct redemption possibilities with selected partners. The reward shop model in particular has worked well for a long time, but it’s under pressure in a world where consumer expectations are constantly rising in the face of the relentless growth and sophistication of ecommerce.

  • Jun 042018

    Jumeirah and Loylogic Announce the Launch of the Global Rewards Platform for the Jumeirah Sirius Programme

    Zurich, Switzerland | 4th June 2018 

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Jumeirah Hotels and Resorts, the global luxury hospitality company, have launched a cutting edge rewards platform for the Jumeirah Sirius recognition and rewards programme.

    Jumeirah Sirius is seeing a constant growth in its international member base thanks to the increase in global luxury travellers to its outstanding destinations as well as its portfolio development.  Loylogic, as a powerful loyalty partner who offers seamless and global redemption experiences for members worldwide, is hence of strategic importance to the programme. For the first time since its existence, the programme now offers engaging non-core redemptions to its members through Loylogic’s leading global reward platform.

  • May 022018

    Loylogic and Trelleborg Wheel Systems Announce Partnership for AgriPlus Rewards Program

    Zurich, Switzerland | 2nd May 2018

    For the first time Loylogic and Trelleborg Wheel Systems, launch a global loyalty program for the agricultural industry. The global leader and provider of loyalty program solutions Loylogic, is delighted to enter this new loyalty terrain with the Trelleborg Group, a world leader in engineered polymer solutions and global supplier of tires in the agricultural industry, with the purpose of creating and operating a state-of-the art loyalty experience new to this sector.

  • Apr 272018

    Loylogic, dacadoo and Sanagate Announce Partnership for the SanaHealth Reward Programme

    Zurich and Lucerne
    27 April 2018

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Sanagate, the Swiss online health insurance announce, together with partner dacadoo, the launch of a new loyalty programme for the health and insurance industry.

    Sanagate made the next step in the digital health prevention for their customers in 2017 when it added the digital health engagement platform SanaHealth to their offering. It engages users in holistic health, including exercise, nutrition, sleep, stress and mental wellbeing. Loylogic, dacadoo and Sanagate now launch a new loyalty points system on the SanaHealth platform to reward users for healthy behavior.

    With its extensive experience in the loyalty industry and reward programs, Loylogic naturally became the strategic partner to provide for this loyalty programme for the health industry in its home market Switzerland.  As such, Loylogic developed the loyalty model in conjunction with partner dacadoo and now provides the programme’s points redemption experience on its state-of-the-art reward platform REX. Among others the ‘SanaHealth Product Shop’ provides rewards from loyalty bestseller categories like electronics, sports and gift cards, specifically tailored to the Swiss market.

  • Apr 102018

    48 Trillion Unspent Loyalty Points – An Opportunity For Merchants

    London, UK | 10th April 2018

    By Akif Khan, Head of PointsPay at Loylogic

    When I tell people that there are approximately 48 trillion unspent loyalty points and frequent flyer miles sitting dormant in loyalty program members’ accounts globally, the first reaction is usually one of surprise. The next reaction is usually a nod of recognition, as they explain that they too often struggle to find meaningful ways to redeem the points that they have. This is an important fact that online merchants should note, as there is a growing opportunity for them to tap into this phenomenon to drive incremental revenue and drive customer acquisition.

  • Mar 272018

    The busy life of an ambitious loyalty member: is there any point to it?

    London, UK | 27th March 2018

    By Ivo Knottnerus, Sales & Business Development Director

    Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On average, people in the wealthier countries have more leisure time than they used to have 20 years ago. This is particularly true in the United States, but even in Europe leisure time has been going up steadily since 1965, when formal national time-use surveys began. Europeans work nearly 12 hours less per week, on average, than they did 40 years ago - a fall that includes all work-related activities, such as commuting and coffee breaks.

  • Mar 222018

    The Rise Of PayPal And What The Loyalty Industry Can Learn

    London, UK | 22nd March, 2018

    By Akif Khan, Head of PointsPay. Loylogic 

    Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a checkout page. However, in a surprisingly large number of markets, this isn’t the case. Whilst credit and debit cards are prolific in many regions, there are just as many others where they are not. Within the world of ecommerce, paying online without directly using your payment card is known as using an alternative payment method, or APM. The growth in the use of APMs is an important trend that the loyalty industry should be following. There are over 300 APMs in use globally. These range from bank transfer-based systems such as iDEAL in the Netherlands or Sofort in Germany, to direct mobile carrier billing systems such as Boku, to e-invoicing services like Klarna.

  • Mar 062018

    Loylogic Silver Sponsor and Workshop Presenter at Loyalty 2018 in Bangkok

    Zurich, Switzerland | 9th February 2018

    Loylogic has partnered with FlightGlobal and Global Flight to be a lead sponsor of the 10th Annual Loyalty Conference & Awards in Bangkok. Loylogic additionally conducted a hands-on workshop to let loyalty managers experience for themselves what it really takes to build a successful and strategic dream reward portal for their programmes.