The Track of Success

  • Oct 172014
    Loylogic Logo

    Unveiling a Brand of Choice

    Zurich, Switzerland – Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, today announced its new brand identity, including an evolved offering suite and a redesigned website. The new brand was created to reflect the company’s significant growth towards being the leading global points commerce provider and builds on the assets created over recent years. Each element of the brand identity highlights the focus on continuing to set new standards in the loyalty and virtual currency industry.

  • Oct 152014

    Milestones 2014

    • Loaded over 1 billion points via PointsPay
    • Redeemed in-store in over 80 countries worldwide
    • Launched contactless (NFC) PointsPay prepaid card
    • Formed Loylogic office in Copenhagen, Denmark
    • Launched  PointsPay Checkout solution
    • Launched refreshed Loylogic brand

  • Oct 052014

    Die Innovativsten

    Für die PwC-Tochter Strategy& sind PointsPay und MyDepot- Check die innovativsten Bankdienstleistungen im Internet.
    Das höchste Wertschöpfungspotenzial von allen Bankinnovationen für Private hat die Firma PointsPay. Das ist ein Ergebnis der Analyse der Berater der PwC-Tochter Strategy&, die BILANZ exklusiv vorliegt.

    pdfMedia Coverage/Bilanz - Die Innovativsten.pdf

  • Sep 092014

    Europe’s Customer Festival

    London, UK
    9-10 September, 2014

    In the last 13 years Europe’s Customer Festival has evolved into a unique multi-sector market place, where all aspects of the customer journey are discussed. From customer loyalty to big data analytics, from innovative payment solutions to new omnichannel strategies, from customer engagement to customer experience – you’ll find it all here.

  • Jul 302014

    Meilen-Programme als Goldgrube für die Airlines

    Allein bei Lufthansa und ihrer Tochter Swiss sind beim Vielflieger-Programm «Miles-and-More» gut 25 Millionen Passagiere Mitglied. Und diese sind für die Airlines Gold wert. Man verkauft ihnen nicht nur Meilen sondern auch immer mehr andere Produkte. Und macht mit Partnerfirmen gute Geschäfte.

  • Jun 162014

    PointsPay launches Checkout Button

    Zurich, Switzerland – PointsPay, the world’s first mobile wallet for exchanging loyalty points or miles into more than 160 currencies that can be used at 32 million merchants worldwide, today announced the launch of its PointsPay Checkout.