The Track of Success

  • Jun 122019

    Rational Pricing for Airline Miles

    Zurich, Switzerland | 12th June 2019

    Many frequent flyer programs sell miles directly to their members. But miles are “funny money”, with widely fluctuating values barely understood by the public. We investigated Buy Miles prices and uncovered best practices. Our objective was simple: Determine the fair value in USD for a mile in each program, and compare that value to the price the program charges members when buying miles directly, in order to find the right pricing approach to tap into this million-dollar business.

    Download this white paper now to find out more. 

  • Oct 102018

    Is Blockchain Really the Right Approach for Your Loyalty Program?

    Zurich, Switzerland | 10th October 2018

    Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming through these results, the vast majority of the articles appear to take a common stance: the loyalty ecosystem today is built on archaic systems and processes which need modernisation, and blockchain will be its saviour. This whitepaper will help you understand how blockchain can potentially be applied to the loyalty space, and whether your program should be exploring the blockchain opportunity. Download it now. 

  • Jul 122018

    Buy, Gift or Transfer? Loylogic is the answer.

    London, UK | 12th July 2018

    By Ivo Knottnerus, Sales & Business Development Director

    A call to all Loyalty Program Managers: How do you reactivate the inactive members in your program? It is a fact that across the board 50-70% of the members of any given loyalty program today are inactive. The reasons are multiple and range from not finding enough interesting and engaging redemption opportunities, to not having enough points or miles in their accounts for a redemption in the first place and losing interest. What are you going to do about this? How are you going to activate the inactive members and re-engage them?

    What if I tell you that there now is a solution to this problem?

  • Apr 102018

    48 Trillion Unspent Loyalty Points – An Opportunity For Merchants

    London, UK | 10th April 2018

    By Akif Khan, Head of PointsPay at Loylogic

    When I tell people that there are approximately 48 trillion unspent loyalty points and frequent flyer miles sitting dormant in loyalty program members’ accounts globally, the first reaction is usually one of surprise. The next reaction is usually a nod of recognition, as they explain that they too often struggle to find meaningful ways to redeem the points that they have. This is an important fact that online merchants should note, as there is a growing opportunity for them to tap into this phenomenon to drive incremental revenue and drive customer acquisition.

  • Mar 272018

    The busy life of an ambitious loyalty member: is there any point to it?

    London, UK | 27th March 2018

    By Ivo Knottnerus, Sales & Business Development Director

    Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On average, people in the wealthier countries have more leisure time than they used to have 20 years ago. This is particularly true in the United States, but even in Europe leisure time has been going up steadily since 1965, when formal national time-use surveys began. Europeans work nearly 12 hours less per week, on average, than they did 40 years ago - a fall that includes all work-related activities, such as commuting and coffee breaks.

  • Mar 222018

    The Rise Of PayPal And What The Loyalty Industry Can Learn

    London, UK | 22nd March, 2018

    By Akif Khan, Head of PointsPay. Loylogic 

    Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a checkout page. However, in a surprisingly large number of markets, this isn’t the case. Whilst credit and debit cards are prolific in many regions, there are just as many others where they are not. Within the world of ecommerce, paying online without directly using your payment card is known as using an alternative payment method, or APM. The growth in the use of APMs is an important trend that the loyalty industry should be following. There are over 300 APMs in use globally. These range from bank transfer-based systems such as iDEAL in the Netherlands or Sofort in Germany, to direct mobile carrier billing systems such as Boku, to e-invoicing services like Klarna.

  • Dec 062017

    Your loyalty blind spot? It’s your employees

    Zurich, Switzerland | 6th December 2017

    By Max Hunter, Chief Joy Officer at Loylogic

    Employee loyalty. What does that even mean? I’ve given my all to companies before but they seemed to show no loyalty to me. The only way the company tried to engage employees was through a ‘carrot and stick’ bonus scheme and a Christmas party. Plus I got looked over for ‘promised’ promotion, then uninvited from the Christmas party once I handed in my notice after 5 years dedicated, successful service. When the squeeze is on, the only thing that gets squeezed is the people.

  • Dec 042017

    Make your loyalty points work with bitcoin

    London, UK | 4th December, 2017

    By Vera Martocchia | Global Marketing Director at Loylogic

    For Loylogic innovation is key and one of our core values deeply imbedded into our DNA. We are constantly observing new trends and challenge the status quo to come up with new and unprecedented redemption features for the loyalty industry. This is what led us to our newest revelation: Bitcoin as a loyalty redemption feature and points investment option.

  • Nov 272017

    Loyalty is a two way street

    Zurich, Switzerland | 27th November, 2017

    By Judith Raymakers, VP Strategic Partnerships at Loylogic

    topbonus, with more than 4.3 million members being one of the largest loyalty programs in Europe, has always placed the interest of their members at the core of their business thinking. Program rewards and benefits were designed to make their members travel experience smoother and to additionally provide their loyal customers with more benefits “on the ground”.

  • May 172017
    Akruu Logo

    The Untapped Opportunity of Online Earn

    Ben Ashwell, Head of Akruu

    Even as more and more consumer spend shifts online, one aspect of online customer engagement has failed to keep pace with the growth of ecommerce: online earning in consumer loyalty programs. This lack of growth in online earning persists despite the desire of members to interact with their favorite loyalty program online. If consumers seek online earning opportunities, then how can brands accommodate them? Ashwell reveals the challenges to creating online earning velocity, as well as the opportunities for brands to build loyalty through the next generation of online earning portals. 

    Article2 inside

  • Jul 112016

    One Step Forward, No Steps Back

    In response to Colloquy’s 2015 Loyalty Census which specified that nearly 60% of loyalty programme members are inactive, we recently advocated on the way members of loyalty programmes are able to earn their points or miles. When delving deeper into the issue of loyalty programme activity, the problem is not acquisition, in fact, at 3.3B members globally, people are signing up for loyalty programmes more than ever before.

    Before download...

    Continue... ×

  • May 032016

    Don't Mind The Gap: The Collect Effect

    In 2015, loyalty program membership recorded the highest number in history at 3.3B program members; conversely, program activity levels are at an all-time low as nearly 60% of members are inactive . This does not come as a surprise given that loyalty program activity rates have been heading down this path for years; it’s time to look at how to transform the way your members engage with your program.

    Before download...

    Continue... ×

  • Apr 242012

    Loylogic - Frequent Traveller Survey 2012

    As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from March 2012. Loylogic collected just under 1,500 votes from members of over 500 loyalty programs worldwide.

    pdfLoylogic - Frequent Traveller Survey 2012.pdf

  • Feb 202012

    Loylogic - Points and Miles, Follow Me!

    In recent years many loyalty programs, together with their loyalty services providers, have done a good job exploiting the potential of in-store and online points earning. However, there is still a lot of work to do on the points burning side. The big opportunity for leading loyalty programs around the world is to make rewards ubiquitous. Rather than forcing program members to follow their hard-earned points to the few places where they can be redeemed, points and miles should follow the program members so they can shop for anything, anywhere.

    pdfLoylogic - Points and Miles Follow Me.pdf

  • Mar 162009

    Loylogic - The Speed of Choice

    Just as retail, travel and other business models have evolved to meet the opportunities and challenges of the digital age, so to must loyalty rewards fulfillment models evolve to take advantage of new technologies and the demands of today’s just-in-time marketplace. Those loyalty program operators committed to staying fluent and flexible with technology will win the day. Today’s tools can speed program members toward the Golden Moment of reward redemption like never before— creating more engaged and more profitable members in the process.

    pdfLoylogic - The Speed of Choice.pdf