Zurich, Switzerland – More than 16 trillion miles lie currently idle in frequent flyer accounts all over the world. While in the past free flights and upgrades were popular among the frequent flyer community, non-flight rewards become more and more en vogue. Especially in the weeks before Christmas, web shops are booming as they save you from distressful shopping in overly crowded malls. Loylogic, a leading Swiss reward services provider, offers rewards that are more valuable than free flights or upgrades.

Besides a gemmed computer mouse made of pure gold, shares in wineries in Southern France and snowboard lessons in Dubai in the largest indoor ski resort in the world, frequent flyers can now redeem Porsche vacation packages and factory visits against their hard earned miles. By 2010 Loylogic will offer the largest partner network for non flight rewards in the industry.

"Mile-millionaires, already spending lots of their time on business trips in airplanes, often don’t want to fly in their leisure time,” says Dominic Hofer, CEO of Loylogic. The sophisticated frequent flyer increasingly requires valuable experience and lifestyle rewards for his loyalty. By adding Porsche Travel Club to the Reward Shop of Etihad Airways, the national airline of the United Arab Emirates, Loylogic makes a further step in this direction: frequent flyers can now visit the Porsche production sites in Leipzig, Germany, and experience on- and off-road test drives on the FIA certified race track. Furthermore, nostalgic oldtimer drives through Tuscany or on Sicily can be redeemed against miles.

Loylogic has an ambitious goal: by 2010, they want to offer the largest reward partner network for non-flight rewards in the industry. Besides Porsche, Loylogic already features top brands, including Kempinski Hotels, Apple iPod, Logitech, International Herald Tribune, The Economist or Switzerland’s most famous Sprüngli chocolates. In addition, Etihad Airways’ frequent flyers can redeem miles for medical health checks, desert rallies or breathtaking rock climbing experiences.

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com