Zurich, Switzerland – 10. October, 2006 – Randy Petersen, the world’s leading frequent flyer expert, has joined the advisory board of Zurich-based reward services provider Loylogic Inc. In this position, Randy will provide global support to Loylogic and promote its patent-pending Loypay™ technology, which "makes miles more valuable than money". According to Mr. Petersen, this reward-payment solution constitutes one of the most important loyalty innovations since the first frequent flyer program was launched by American Airlines back in 1983.


For Dominic Hofer, CEO of Loylogic, Mr. Petersen’s decision to join the advisory board is a great accomplishment: "Randy is thrilled about our approach and his decision to join reinforces our focus to differentiate loyalty programs with our innovative reward services.” With Mr. Petersen’s support, Loylogic expects to make a breakthrough into the US frequent flyer program market over the coming months.

Mr. Petersen is editor-in-chief and publisher of InsideFlyer, considered to be the world's leading publication on frequent traveler programs, and founder of the popular FlyerTalk.com website. In addition, he is Chairman and President of a group of travel-related companies involved in collecting and disseminating frequent traveler program information and providing member support. The Wall Street Journal refers to Mr. Petersen as "the most influential frequent flyer in America," while The New York Times tagged him "the world's leading expert on airline frequent flyer programs." Besides Randy Petersen, several other industry experts are part of Loylogic’s advisory board: Hugh Pride, former CIO of Emirates and CEO of Mercator, Stefan Leser, Executive Vice President Scandinavia & Corporate Development, Kuoni Travel Holding and Dr. Richard Cuthbertson, Research Fellow Retail Marketing, Saïd Business School, University of Oxford.

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
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Email: press@loylogic.com