Zurich, Switzerland – 5. September, 2006 – Swiss-based Loylogic Inc. has launched its revolutionary Loyalty Reward Shop with Etihad Airways, the National Airline of the United Arab Emirates, where Etihad Guest members can redeem miles for Etihad Flights, stays at the world’s most luxurious hotel Emirates Palace, desert rallies with their families, the latest Apple iPod or even health checks at local medical clinics. Loylogic is the only provider to integrate miles buying, bidding, gambling and giving in its reward shops. Moreover, one single mile can have a value of up to 100 US Dollars due to Loylogic’s unique Loypay™ reward payment technology.

Etihad has recognized that a traveler’s biggest criticism is that accrued miles are not always easily redeemable for flights or attractive non-flight rewards. "Our goal is to be a leading 21st century airline”, says Peter Baumgartner, Head of Marketing at Etihad Airways. To set the benchmark in airline frequent flyer loyalty, Etihad has contracted Loylogic Inc., the Swiss-based reward services provider, to operate its Etihad Guest Reward Shop. The result clearly proves to be a new generation of reward shops. It integrates all possible miles redemption types and includes a unique feature to automate donations. Loylogic’s rapidly expanding network of international partners also offers a wide variety of rewards in areas such as jewelry, fashion, electronics, gourmet, leisure and experiences.

The key differentiator to current reward shops, however, is the revolutionary and patent-pending Loypay™ reward payment technology. This tool allows loyalty program members to individually select their preferred miles-plus-cash combination to pay for any flight or non-flight reward. Loypay™ dynamically calculates the face value of the miles redeemed depending on the miles-plus-cash combination selected. As a result, one single mile can have a value of up to 100 US Dollars for the program member while the loyalty program sponsor’s costs remain unchanged.

After the very successful launch with Etihad Airways, Loylogic plans the release of additional, unique redemption features and is set to expand its reward partner network and client base. “Our objective is to make our client’s loyalty program currencies more valuable than those of their competitors. Program members want to have an attractive reward selection as well as fun when redeeming their miles and points. Providing this important element of a loyalty program is our business. Our objective is to only work with one client per industry and region and our expansion is underway”, says Dominic Hofer, CEO of Loylogic.

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com