Zurich, Switzerland, Arlington/USA – Thanks to Loylogic’s revolutionary Loypay-technology, Abu Dhabi based Etihad Airways won the "Industry Impact Award 2007" at the 19th Freddie Awards. The award honors innovations that have the biggest impact on the industry in coming years.

Etihad Guest was honored due to its unique approach to award redemption made possible through Loypay. With the Slider, Etihad Guests can mix any amount of miles and cash to pay for their rewards. Redemption starts as low as 1 mile, allowing every member to get value from the program from the first day. With the underlying algorithm and depending on the miles-plus-cash combination, the Loypay-technology can generate values of 100 Dollars and more for one single mile – something truly unique in the whole industry. “This isn’t a first-generation or even a second or third-generation programme. This new programme has jumped right into a leading position in terms of value and redemptions,” says Randy Petersen.

In addition, Loylogic offers a stunning selection of non-flight rewards from 60 worldwide leading lifestyle brands, and a fresh and personalized website to interact with Etihad Guests, portraying reward categories and channels (mother’s day specials for example).
“These Freddie Awards are a great achievement and proof that we offer the right technology and services to accomplish our mission: to make miles and points more valuable than money. We will further strive to pursue this goal and soon be able to provide our clients with new innovations in the area of miles-auctions and raffles“, says Dominic Hofer, CEO of Loylogic.

The 19th Freddie Awards took place on April 26th in the Crystal Gateway Marriott Hotel in Arlington, Virginia. The Freddie Awards were introduced in order to honor the best frequent flyer and hotel programs worldwide. The Awards are named after late Sir Freddie Laker who attracted fame for pioneering low-cost air travel across the Atlantic in the 1970s.

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com