Zurich, Switzerland, Ohio/USA – As part of its continuing strategy of offering an unrivalled modular reward platform to loyalty programs on a global basis, Loylogic has announced its new affiliation with The COLLOQUY Network.

COLLOQUY Network Partner’ is a global partnership of independent loyalty consultants and practitioners who leverage COLLOQUY’s unique brand recognition and resources.

The new partnership brings two ‘firsts’ to the growing loyalty network, strengthening the proposition for both sides of the partnership but, more importantly, consolidating a real powerhouse of resources for clients concerned about the serious business of ongoing customer retention.

Based in Zurich, Switzerland, Loylogic is the first European partner, bringing intimate experience of the European market. Loylogic is not exclusively Euro-centric, however, and continues to build an extensive client base globally.

The other first is that Loylogic is the only partner that focuses entirely on reward services. Loylogic helps clients steer and increase the value of their loyalty currency.

Their unique and powerful rewards solution is based on a combination of state-of-the-art technology and an established and sophisticated international reward network comprising leading global brands. Loylogic’s modular approach enables loyalty program managers to offer genuinely motivational rewards to their program members; it also offers a unique cash-plus-points trading mechanism which brings the sort of goodies that customers genuinely want well within their grasp, much quicker than has often been the case. Seeing a result for their efforts and loyalty always spurs customers on to continued relationships with the companies they believe deserve their commitment.

“We’re delighted to become a COLLOQUY Network Partner”, said Dominic Hofer, CEO, Loylogic. “We’re among like-minded industry leaders; companies that have charted a course through some of the marketing world’s most difficult problems and perennial challenges and have made both a pure science and an inspiring art-form out of understanding consumers and customers, behaviors, motivations and desires. For anybody working in the business of loyalty today I think their life just got a whole lot easier with the combined and effective resources we can offer.”

Loylogic has recently expanded its own thought-leadership services, introducing Loylab to its newly designed corporate website. Loylab is an extensive repository of studies and surveys, thoughts, opinions and up-to-the-minute data and information on the loyalty industry.

“There’s a great fit between Loylogic and the rest of the complementary skills that now comprise the specialist line-up of COLLOQUY Network Partners,” commented COLLOQUY Editorial Director, Rick Ferguson. “Loylogic, of course, arrives with its own highly developed and sophisticated network; the world’s first reward e-marketplace. The access they make possible to leading consumer brands, and the way they do it through unique easy-to-use technology modules is the ultimate power injection for loyalty programs”.

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com