Loylogic

Zurich, Switzerland – Loylogic, the leading innovator of loyalty e-commerce and e-payment solutions, has received the “Banking IT Innovation Awards 2013” award. The award was announced on October 10th by the “Sourcing in the Finance Industry” competence centre comprising industry sector experts and representatives of the Universities of Leipzig, St. Gallen and Zurich.

From the 37 banking sector applicants, the panel of experts selected PointsPay as one of the four winning Banking IT innovations. The jury issued the following statement regarding their decision in favour of PointsPay: "PointsPay" is a smartphone wallet that enables mobile payment with loyalty points at over 32 million merchants. Loylogic offers a promising solution considering the increasing popularity of virtual currencies. This topic will be increasingly relevant in the light of related trends such as “gamification”. It is challenging to launch a truly scalable solution including so many merchants, which makes the Loylogic achievement even more impressive. This convincing implementation of the mobile wallet concept justifies the winning of a banking IT innovation award”.

The recognition for PointsPay is testament to this visionary solution from Loylogic, which responds to the need of millions of consumers wishing to spend their hard-earned miles and points on anything they want, anywhere and at any time. To date, more than 30’000 users have loaded close to 500’000’000 miles on PointsPay Cards. Transactions have taken place in over 80 countries across the globe. PointsPay is a powerful tool which engages program members, steers program liabilities and potentially saves millions by reducing the cost of redemption.

Further information (in German) regarding the Banking IT Innovation Awards can be found here.

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.


Information 
Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Switzerland
Phone: +41 43 500 51 55
Email: press@loylogic.com