Challenge
Miles & More wanted to reduce the time it takes to achieve an award flight and unlock new opportunities to sell miles. Insight showed a significant group of customers were close to achieving an award flight but also a churn risk due to infrequent earning behavior.
Solution
Loylogic launched the first subscription-based service to enable members to accelerate their everyday mileage accruals by up to three times. Customers have the flexibility to configure their subscription package to earn up to 250,000 miles on flights, credit cards and partner offers. Customer insights informed decisions on the key segments to target, package pricing and mileage limits. Loylogic supported the customer launch with an integrated marketing campaign focusing on education and driving trials with a limited time introductory discount.
Impact
